Category: blog

In the age of digital transformation, broadcasting and media are always on the brink of change. To help you stay up-to-date on the newest consumer trends, we’ve compiled a list of the most important trends that will drive the industry this year: 1. TV advertising is still the most effective method Despite reported drops in…
Read more

Media, TV in particular, has a unique position as a source of facts and data as well as a societal moral touchstone. Now more than ever, consumers are scrutinizing the ethics of the businesses they support, and TV is no exception. Whether in the actions broadcasters take or the content they deliver, viewers are paying…
Read more

The future of television, supported by ads, has been the subject of concern and speculation for the past several years as more and more SVoD (subscription video on demand) providers enter the scene. There are two main threats to TV currently: the first is shrinking audience reach, and the second is the rising cost for…
Read more

BeatBox TV is a monument to all that independent creators can achieve in modern broadcasting. Founded by award-winning composer and musician Rajan Kocchar, BeatBox TV is a free-access television channel dedicated to promoting Asian music and culture.  Kocchar intends to fill a significant gap in the music industry by connecting up and coming musicians, as…
Read more

Human brain development is like building a house: construction is an ongoing process that starts with a foundation and goes through several critical stages. After the foundation comes framing the rooms, then electrical wiring, and so on up until the point where the changes amount to rearranging the furniture and painting an accent wall. Similarly,…
Read more

No industry has felt the effects of digital change as much as broadcasting has in the past few years. Broadcasters have had to adapt to drastic evolution in workflow, platforms, and consumer needs, which provided great opportunities to forward-thinking businesses while forcing the less-agile to play catch-up. Even more change is still to come, especially…
Read more

TECHNOLOGY TRENDS The distinctions between cloud providers are subtle at first glance, so to help you decide which is right for your business, we’ve compared PlayBox Technology, Amazon Web Services (AWS), Microsoft Azure, and Google Cloud. PRICING AWS: AWS has a three-tier pricing model based on storage needs. Unfortunately the price difference between their smallest and…
Read more

Before their first birthday, most children begin watching television. Before the age of two, they have nearly three hours of screen time a day, while reading time has decreased to an average of twenty minutes a day.*  Reading time is even lower in developing countries, as less than half of the world’s population of children has three…
Read more

Moving from SDI to IP workflows could be the last major paradigm shift in broadcasting, but what makes IP so industry-changing?  IP PROMOTES EFFECTIVE COLLABORATION By virtue of being a digital, cloud-based system, broadcasting employees no longer have to be on-site. Media creation can now take place anywhere in the world, and network speeds have…
Read more

Broadcasting technology is on its way to completely transitioning to IP workflows, but is now the right time for your business to switch? Before you answer, consider the following:  TYPE OF MEDIA The type of media is an important factor in how you establish your workflow. Audio-only workflows have more flexibility and can adapt to IP…
Read more