Display Ad Server
Ads that fit every screen.
Ads are more than just a way to make money. They’re an opportunity to reach your audience and
build relationships with them.
Our OTT Stream AVOD solution helps you create ads that fit every screen, so your message can be seen no matter where your customers are looking.
Our ad server works with native and video ad servers, so you can use the best tools for each job without having to switch systems. And since we’re one stop shop solution, it’s easy to get started with us!
We know that every screen is different–and we want to make sure that your ads look great on all of them. That’s why we’ve made it easy for you to create responsive ads that fit every screen size, from mobile devices to desktop monitors.
Our ad server is a one-stop shop for creating engaging and dynamic ad experiences. We offer out-of-the-box and custom ad formats, so you can create the perfect ad for your audience. It works with native and video ad servers, so you don’t have to worry about compatibility issues or having multiple systems in place at once.
Stand-alone Solution for FAST and OTT Platforms
In the world of digital advertising, an Ad Server plays a crucial role in managing and optimizing ad campaigns across various platforms, including FAST (Free Ad-Supported Television) and OTT (Over-the-Top). An Ad Server serves as an independent solution that works seamlessly with any vendor’s FAST or OTT platform, providing businesses with greater control, flexibility, and efficiency in their advertising efforts. The key benefits and functionalities of an Ad Server, highlighting its independence and compatibility with different platforms.
Independence and Compatibility:
One of the significant advantages of an Ad Server is its independence and compatibility with multiple vendors’ FAST or OTT platforms. Regardless of the platform you choose to advertise on, an Ad Server can integrate with it seamlessly. This independence empowers businesses to work with different vendors, adapt to changing technologies, and reach wider audiences across various channels. By leveraging an Ad Server, businesses can ensure a consistent and optimized advertising experience across their chosen platforms.
Centralized Ad Management:
An Ad Server serves as a centralized hub for managing and delivering ads on FAST and OTT platforms. It enables businesses to handle their ad campaigns efficiently, providing features such as ad scheduling, targeting options, and creative management. With an Ad Server, businesses have the freedom to control the content, viewability, and location of their ads, ensuring they align with their brand values and objectives. This centralized approach streamlines ad operations, enhances workflow efficiency, and simplifies campaign management.
Improved Targeting and Optimization:
An Ad Server empowers businesses to optimize their ad targeting strategies on FAST and OTT platforms. It offers advanced targeting capabilities, such as demographic, geographic, and behavioural targeting, allowing businesses to reach the most relevant audiences at the right time. By leveraging real-time data and analytics, an Ad Server helps businesses make informed decisions, refine targeting parameters, and maximize the effectiveness of their advertising campaigns. This optimization leads to improved ad performance, higher engagement, and increased ROI.
Accurate Reporting and Analytics:
Another essential feature of an Ad Server is its ability to provide comprehensive reporting and analytics. Businesses can gain valuable insights into ad impressions, clicks, conversions, and other key performance indicators. This data-driven approach enables businesses to measure the success of their advertising campaigns, identify trends, and make data-backed optimizations. By leveraging the reporting capabilities of an Ad Server, businesses can refine their targeting strategies, allocate budgets effectively, and achieve better results on FAST and OTT platforms.
Creating engaging and dynamic ad experiences
AVOD & FAST TV
PlayBox Technology offers a solution for building your own ad network.
With OTT Stream AVOD Solution, you can expand your advertising reach and connect with a network of successful publishers, helping your advertisers target their desired audience effectively.
For publishers, OTT Stream AVOD Solution a convenient tool to manage and publish all your advertising campaigns from one central dashboard, featuring dynamic and interactive ads to enhance the user experience for your advertisers. Simplify ad management and publishing with OTT Stream AVOD Solution
FORMAT EFFICIENT
Our efficient ad server format improves performance and user experience. It reduces costs and increases revenue for website owners. An efficient ad server format loads quickly and uses minimal resources.
SEAMLESS OPERATION
The integration with multiple ad platforms and the centralization of campaign management and optimization tools, enables advertisers to run their campaigns more efficiently and effectively, maximizing their reach and return on investment.
DEMAND-SIDE PLATFORM
Our DSPs technology provides advertisers with a central platform to manage and optimize their digital advertising campaigns across multiple channels, formats, and devices and enables advertisers and brands to buy ad inventory through real-time bidding (RTB) on various ad exchanges and networks.
Features
• Cloud-based ad serving and management solution
• Flexibility across a range of channels, formats, and platforms
• SSP programmatic technology for selling inventory on a larger scale
• DSP technology for managing ads from multiple sources
• Integration with other ad agencies and networks through OpenRTB and XML feeds
• Header bidding
• REST and JS API for gathering stats and managing campaigns
• GDPR compliance
• Push notifications
• Video ads (IAB’s VAST Video linear/non-linear Tags and VPAID)
• Smart links
• HTML5 ZIP and 3rd-party support
• Various banner and rich media options
• Native ads
• User panels
• Global CDN for efficient ad delivery
Benefits
• Increase fill rate by making inventory available to more buyers
• Manage ads from multiple sources in one platform
• Increase traffic supply and demand through integration with other ad agencies and networks
• Increase revenue through header bidding
• Create a more authentic brand with white labelling options
• Gather stats in various formats and easily manage campaigns through API
• Comply with GDPR regulations
• Retain visitors and increase conversions through push notifications
• Create engaging video ads with support for IAB’s VAST Video linear/non-linear Tags and VPAID
• Easily sell or send traffic with smart links
• Create efficient and popular HTML5 banners and 3rd-party codes
• Embed ads in website content in a natural way with native ads
• Manage sub-accounts for publishers and advertisers with all campaign data in one place
• Deliver ads efficiently to users through global CDN
