Position Papers & Statements

Position Papers and Statements

Audience Growth and Ad Relevance

This white paper analyses the the changing landscape media and entertainment and the impact of ad relevance on audience growth


This white paper explores the advantages of using VAST (Video Ad Serving Template) over SCTE (Society of Cable Telecommunications Engineers) for advertisers.

The Growing Demand for OTT Monetization

 White paper analysing the popularity of OTT and VOD platforms among broadcasters and content creators looking to monetize their content in new ways.

The Changing Face of Video Consumption

PlayBox Technology , the leading channel in a box provider for media companies worldwide, has published the results of its original research into viewing habits

Virtual Playout in the Cloud

Today’s rapidly changing broadcast marketplace needs faster channel launch and much more flexible content management, the ongoing need to reduce infrastructure and production costs

Over the years, we have regularly conducted research and sought insights from outside of PlayBox Technology to help us understand the needs of our clients and partners.