• Version
• Download 46
• File Size 2.13 MB
• File Count 1
• Create Date June 19, 2023
• Last Updated March 20, 2024

White Paper: VAST vs SCTE for Advertisers Using OTT, FAST TV, and Streaming

This white paper explores the advantages of using VAST (Video Ad Serving Template) over SCTE (Society of Cable Telecommunications Engineers) for advertisers in the context of OTT (Over-The-Top), FAST (Free Ad-Supported Streaming TV), and streaming platforms. As the landscape of video advertising evolves, it is crucial for advertisers to adopt technologies that provide scalability, flexibility, and enhanced monetization opportunities. The paper examines the fundamentals of ad stitching, compares client-side ad insertion (CSAI) and server-side ad insertion (SSAI), analyses the capabilities of VAST and SCTE, and highlights the benefits of VAST for advertisers. By leveraging VAST, advertisers can effectively reach their target audiences, deliver personalized ads, and maximize revenue in the rapidly growing OTT and streaming ecosystem.