Author: PlayBox Technology

PlayBox integrates powerful ad server into OTT Stream

PlayBox Technology, the leading channel in a box provider for media companies worldwide, has enhanced its OTT Stream Content Management System product with a fully integrated, highly automated ad server. Whether the streaming service is an alternative delivery platform for a broadcaster or a new service from a content owner, it means that advertising revenues…
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What is the future for broadcast advertising?

Forecasts suggest that the annual spend on advertising, worldwide, is set to grow again in 2023. This is good news for broadcasters, particularly in the traditionally quiet year of the four-year cycle, with no Olympics or football championship. Magna Global suggests that advertising growth in the US will be 5.8% in 2023. The Dentsu Ad…
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Hala London reinvents its playout facility with PlayBox

London, UK, 08/12/22 – PlayBox Technology, the leading channel in a box provider for media companies worldwide, has worked with Hala London to transform its playout workflows. The new playout automation platform encompasses scheduling, ingest, graphics and playout. Hala London started life as an online visual radio station, providing content in English and Arabic that…
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OTT for the Film Industry

Traditionally, making movies has been separated from the business of showing them to the public. Producers of films make deals with distributors, who negotiate with cinema chains, who market the movies to their local audiences. Revenues pass back up the chain, and inevitably every person along the line takes a cut. It is hard to…
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The Rise of FAST Streaming

Suddenly, everyone is talking about FAST. FAST is free, ad-supported streaming television: services that to the consumer are free, with the revenue coming from people who buy advertising time around the programmes. The obvious question is: what is new? Commercial television, from day one, has been free to consumers at the point of viewing, funded…
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How Streaming Affects The Environment

Streaming is a central part of the world today. Indeed, some predict that, driven by customer preferences, traditional “broadcast” – transmitted – services will, sooner or later, be rendered obsolete as the perception is that streaming is more convenient: any time, any place, any device. Set against this, though, are growing concerns that there is…
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Revenue Sharing in Broadcasting

At its simplest level, the media business has three entities: the producer, which creates the programming; the distributor (broadcaster) which takes the work of the producer and disseminates it; and the consumer, who enjoys it. Content flows from producer to distributor to consumer. The producer receives an income from the distributor. The producer sells the…
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Let’s Look At Low Latency

Latency is the time it takes for a system to do something – the gap between pressing the button and the action starting. In video, it is the time between the light hitting the lens and the image appearing on the viewer’s screen. In the days of analogue television, latency was virtually zero, and audiences…
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PlayBox showcases streaming and channel management at IBC2022

London, UK, 22/09/22 – PlayBox Technology UK, the leading channel in a box provider for media companies worldwide, celebrated the return of an in-person IBC with new products and a strong order book. IBC2022 saw more than 37,000 people from 170 countries get together in Amsterdam for the most important global broadcast and media event.…
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PlayBox research shows rapidly growing interest in monetised OTT services across all content owners

PlayBox Technology UK, the leading channel in a box provider for media companies worldwide, has recently completed an online study, looking at the online video market. The clear takeaway is that there is huge interest in new OTT platforms for direct-to-consumer content. The study addressed content owners and creators from broadcasters to YouTubers and vloggers.…
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