Author: PlayBox Technology

NAB Show 2024: Capturing the Future of Content Creation and Distribution

Explore, Connect, Capitalize The countdown to NAB Show in April is on! As the preeminent event for the entire broadcast, media, and entertainment industry, NAB Show is where ambition is amplified, craft is fine-tuned, and a panoramic view of the content lifecycle pairs with zoomed-in education and a swell of emerging tech and tools. Let’s…
Read more

Guide to Ad Serving for AVOD and FAST TV

Ad serving is the process of delivering ads to online audiences through websites, apps, or other digital platforms. Ad serving involves multiple parties, such as advertisers, publishers, ad networks, ad exchanges, and ad servers. In this blog post, we will explain the basics of ad serving for two popular types of streaming TV services: AVOD…
Read more

How Can DSP and SSP Influence TV Broadcast Advertising?

In this blog post, we will explore the roles of demand-side platforms (DSPs) and supply-side platforms (SSPs) in broadcast advertising. We will also discuss how they work together to optimize the delivery and performance of ads across different channels and devices. Before we dive into the details of DSPs and SSPs, let’s first understand what…
Read more

How to Stream Live Video with PlayBox Technology

Live video streaming is a popular way to broadcast events, shows, games, and more to a global audience. But how do you set up a live video stream with PlayBox Technology, one of the leading providers of playout and channel branding solutions? Here we will show you how to stream live video with PlayBox Technology…
Read more

PlayBox Technology Reports Successful IBC Show and Commits Further to Grass Valley’s AMPP Platform with Improved FAST TV and OTT Platform

PlayBox Technology, a leading provider of broadcast and digital media solutions, has reported a successful IBC Show 2023, where it showcased its latest innovations in its FAST TV, AVOD, SVOD and TVOD platform. The company also announced its commitment to Grass Valley’s AMPP platform, with a number of new integrations and enhancements planned. London, UK…
Read more

The Good, the Bad, and the Streaming:

How is Streaming Changing the Film Industry? In the age of streaming, the way we watch movies is changing, and with it the way the film industry operates. With new streaming services such as Netflix, Amazon Prime, and Hulu coming onto the scene, the landscape of the film industry is rapidly evolving. In this blog…
Read more

How Artificial Intelligence is Changing Ad Servers in Broadcasting

Display ad servers (DAS) are a critical part of the broadcasting industry. They are responsible for delivering ads to viewers in a timely and relevant manner. In recent years, AI has been increasingly used to improve the performance of DAS. What is a Display ad server? A display ad server is a software application that…
Read more

The Top 10 Must-Have Features for Your Over-The-Top (OTT) Platform

Are you considering creating an Over-the-Top (OTT) platform? An OTT platform is a streaming service that allows viewers to access video content on demand. It’s an incredibly important aspect of modern media consumption and is being adopted by a growing number of viewers. To make the most of your OTT platform, you need to make…
Read more

PlayBox Technology Releases White Paper on VAST vs. SCTE

PlayBox Technology, a leading provider of ad serving solutions for the digital video industry, today released a white paper comparing the benefits of VAST and SCTE, two popular ad serving technologies. “VAST and SCTE are two very different technologies, and the best choice for your business will depend on your specific needs,” said Phillip Neighbour,…
Read more

The Future of Entertainment: How VR and AR will change the way we consume media

The world of entertainment is constantly evolving, with new technologies being developed and released every day. Recently, virtual reality (VR) and augmented reality (AR) have been making their mark on the media industry, revolutionizing the way we consume our favorite movies, TV shows, and music. In this blog post, we’ll explore how these technologies are…
Read more