Author: PlayBox Technology

Display ad servers (DAS) are a critical part of the broadcasting industry. They are responsible for delivering ads to viewers in a timely and relevant manner. In recent years, AI has been increasingly used to improve the performance of DAS. What is a Display ad server? A display ad server is a software application that…
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Are you considering creating an Over-the-Top (OTT) platform? An OTT platform is a streaming service that allows viewers to access video content on demand. It’s an incredibly important aspect of modern media consumption and is being adopted by a growing number of viewers. To make the most of your OTT platform, you need to make…
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PlayBox Technology, a leading provider of ad serving solutions for the digital video industry, today released a white paper comparing the benefits of VAST and SCTE, two popular ad serving technologies. “VAST and SCTE are two very different technologies, and the best choice for your business will depend on your specific needs,” said Phillip Neighbour,…
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The world of entertainment is constantly evolving, with new technologies being developed and released every day. Recently, virtual reality (VR) and augmented reality (AR) have been making their mark on the media industry, revolutionizing the way we consume our favorite movies, TV shows, and music. In this blog post, we’ll explore how these technologies are…
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As technology continues to evolve, traditional broadcast has been left behind in terms of the speed and quality of content delivery. Many broadcasters have been struggling to keep up with the changes, but now is the time to take back control and put the power of broadcasting back in their hands. In this blog post,…
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The advertising landscape is constantly shifting, and the latest predictions from experts suggest that 2023 will be no different. It is expected that there will be a significant shift in advertising spending, and it is important for businesses to understand how this shift will impact them. In this blog post, we will explore the implications…
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In the era of digital media, hyper personalisation has become a major factor in the broadcasting and streaming industry. In today’s world, viewers have more control than ever over their media consumption. Hyper personalisation allows broadcasters and streaming services to tailor their content to each viewer’s individual tastes, enabling them to deliver more relevant and…
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PlayBox Technology and Global Distribution Partner Up to Bring Cutting-Edge OTT Streaming and AVOD / FAST TV Solutions to Content Owners Worldwide PlayBox Technology, a global leader in broadcast playout and channel branding solutions, has announced a strategic partnership with Global Distribution, a specialist distributor within the media and entertainment industries. The partnership aims to…
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PlayBox Technology is proud to announce its membership in the Grass Valley Alliance. Our products OTT Stream CMS and AVOD solution are now available on Agile Media Processing Platform (AMPP®). AMPP is a live production, management, and distribution SaaS platform. AMPP connects hardware, software, and cloud-native services with a unified user experience as a foundation…
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PlayBox Technology, the leading channel in a box provider for media companies worldwide, has completed implementation of a scheduling and playlist system for Visjon Norge, based in Mjøndalen, north of Oslo in Norway. Founded in 2003, Visjon Norge is a Christian television channel, broadcasting 24 hours a day to the whole of the Nordic region…
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