Celebro Play
Modular media orchestration platform with inbuilt ingest and playout
Celebro Play is a browser-based platform that unifies ingest, asset management, scheduling, playout, and monitoring into a single operational environment. It can extend existing PlayBox workflows or operate as a standalone solution.
A Unified Broadcast Platform
Celebro Play consolidates the operational layers surrounding broadcast into one system — reducing complexity, improving visibility, and enabling safer live operations.
Unlike traditional setups, it combines orchestration with execution, allowing facilities to manage workflows and run playout from the same platform.
ORCHESTRATION + INGEST + PLAYOUT
Celebro Play is designed to support multiple deployment models:
Orchestration Layer
On top of playout environments
Hybrid Solution
Use playout software for some channels and Celebro Play for others
Standalone Platform
With inbuilt ingest and playout capabilities
KEY CAPABILITIES
Ingest & Asset Pipeline
Automated and manual ingest, metadata extraction, QC workflows, and full lifecycle tracking.
Channel Monitoring & Control
Real-time channel visibility with failover, signal health, and direct playout control.
AI Scheduling
Rule-based schedule generation with operator approval before publishing.
Integrated Playout
Live playout control, playlist management, shotbox, and real-time engine monitoring.
Workflow Orchestration
Structured pipeline from ingest to delivery with full visibility and control.
Agents & Automation
Background agents handle QC, scheduling, ingest, and monitoring with full operator oversight.
Secondary Events & Graphics
Frame-accurate control of graphics, logos, and SCTE-35 triggers.
Autocaptioning
AI-based caption generation with compliance validation.
Monitoring & Analytics
Real-time metrics including signal health, bitrate, loudness, and QoE indicators.
END-TO-END WORKFLOW
1
INGEST
Capture and import content from multiple sources
2
QC & COMPLIANCE
Automated QC checks for quality, compliance, and metadata
3
SCHEDULING
AI-assisted scheduling based on rules and editorial logic
4
APPROVAL
Operator review and approval (HITL control at every step)
5
COMPATIBLE INKJET
Integrated or external playout with live control and intervention
6
COMPATIBLE INKJET
On-air, OTT, and multi-platform distribution
SEEMLESS INTEGRATION
Works with existing environments:
– Uses existing channel configurations
– Connects to existing playout systems
– Supports gradual adoption
– No need to replace existing infrastructure
MODULAR BY DESIGN
Enable only what you need and scale over time:
– Start with a single module
– Add more modules as required
– Scale to full orchestration without disruption
HUMAN-IN-THE-LOOP
All critical operations require operator confirmation:
– Playlist changes
– Failover actions
– Playout control
– Workflow approvals
All actions are logged for full traceability and compliance.
TYPICAL APPLICATIONS
Built for a wide range of broadcast environments:
– Multi-channel playout environments
– MCR monitoring and control
– AI-assisted scheduling workflows
– OTT and broadcast operations
– Modernisation of existing setups
OPERATIONAL BENEFITS
Single interface across all workflows
– Reduced manual processes
– Improved operational visibility
– Safer live broadcast control
– Flexible deployment models
