Modular media orchestration platform
Celebro Play
One platform for ingest, asset management, scheduling, playout, compliance, graphics and monitoring.
On-premises, cloud, or hybrid, without replacing what already works.
Celebro Play is a browser-based platform that unifies ingest, asset management, scheduling, playout, and monitoring into a single operational environment. It can extend existing PlayBox workflows or operate as a standalone solution.
Celebro Play provides a comprehensive suite of software solutions covering channel origination, playout automation, graphics, ingest, scheduling, media asset management, compliance recording, monitoring, and multi-platform content distribution. The platform can be deployed on-premises, in private or public cloud environments, or as a hybrid solution.
In addition to software licensing, PlayBox Technology provides system design, integration, deployment, training, technical support, and managed services, helping broadcasters and media organisations launch, operate, and scale linear and digital channels efficiently and cost-effectively.
A Unified Broadcast Platform
Celebro Play consolidates the operational layers surrounding broadcast into one system — reducing complexity, improving visibility, and enabling safer live operations.
Unlike traditional setups, it combines orchestration with execution, allowing facilities to manage workflows and run playout from the same platform.
PlayBox Technology stands out through its combination of proven broadcast reliability, deployment flexibility, and cost-effective innovation. Unlike many vendors that focus solely on traditional broadcasting or cloud workflows, our Celebro platform supports on-premises, cloud, and hybrid deployments from a single technology stack, allowing customers to choose the infrastructure that best suits their operational and commercial requirements.
Key differentiators include:
– End-to-end workflow coverage – A single integrated platform for ingest, media asset management, scheduling, playout, graphics, compliance recording, monitoring, and distribution.
– Broadcaster-grade reliability – Designed for 24/7 mission-critical operations with high availability and redundancy options.
– Scalable architecture – Suitable for single-channel operators through to large multi-channel broadcasters and service providers.
– Open integration approach – Supports integration with third-party MAM, automation, traffic, cloud, and delivery systems, protecting customers’ existing investments.
– Cost efficiency – Delivers enterprise-level functionality without the complexity and cost often associated with traditional broadcast infrastructure.
– Dedicated support and expertise – Customers benefit from direct access to experienced broadcast and media technology specialists throughout deployment and operation.
– Remote sites connect via HMAC-signed edge agents — outbound-only HTTPS, no inbound firewall holes on the playout floor.
– TLS posture auditing with a configurable minimum version — evidence for security reviewers, not assumptions.
– Role-based access with per-module feature gates on every API route — operators see only what their job requires.
This combination enables media organisations to modernise their workflows, reduce operational costs, and adapt quickly to changing audience and distribution requirements.
Which model fits your operation?
Celebro Play adapts to where you are today — not where a vendor wants you to be.
Orchestration Layer
Already have playout?
Celebro Play sits on top and orchestrates your existing systems — same channel configurations, same infrastructure, gradual adoption with no disruption.
Hybrid Solution
Mixing old and new?
Run Celebro Play for some channels, your existing tools for others. Migrate at your own pace without committing to a hard cutover.
Standalone Platform
Starting from scratch?
Full end-to-end. Celebro Play handles everything from ingest through monitoring with no third-party dependencies — one system, one vendor.
KEY CAPABILITIES
Everything your operation needs
Enable only the modules you need. Add more as you scale — no platform change required.
Ingest & Asset Pipeline
Automated and manual ingest, metadata extraction, QC workflows, and full lifecycle tracking.
– SRT and MPEG-TS/UDP ingest, caller/listener modes for remote contribution.
– DeckLink SDI ingest with VANC passthrough.
– Automated ingest QC: EBU R128 loudness, black/freeze detection.
Channel Monitoring & Control
Real-time channel visibility with failover, signal health, and direct playout control.
– RIST output for lossy networks, native MPEG-TS over UDP.
– ST 2110 facility bridge via NMOS IS-04/IS-05.
– Dual-path redundancy with per-path health scoring.
AI Scheduling
Rule-based schedule generation with operator approval before publishing.
– Imports schedules from BXF-iCal and DIS-CSV traffic systems.
– Respects rights windows and repeat-spacing rules.
Integrated Playout
Live playout control, playlist management, shotbox, and real-time engine monitoring.
– Program /time delay and controlled live break-in for compliance and breaking news.
Workflow Orchestration
Structured pipeline from ingest to delivery with full visibility and control.
– Traffic-system schedule adapters (BXF-iCal, DIS-CSV)
Agents & Automation
Background agents handle QC, scheduling, ingest, and monitoring with full operator oversight.
– High-risk agent actions require a fresh operator acknowledgement, with full audit trail.
Secondary Events & Graphics
Frame-accurate control of graphics, logos, and SCTE-35 triggers.
– SCTE-104 ingest from JSON, binary, or VANC — bridges linear automation into ad breaks and overlays.
– DVB subtitles, teletext, and SI alongside graphics in one playlist model.
– Full graphics authoring studio — scene graph, timeline, AI-assisted templates.
Monitoring & Analytics
Real-time metrics including signal health, bitrate, loudness, and QoE indicators.
– GPU telemetry for encode farms — decoder/encoder load when NVIDIA hardware carries the chain.
– Loudness (EBU R128) and path/edge health
Compliance Recording
Autocaptioning
AI-based caption generation with compliance validation.
Ad & FAST Monetisation
AVOD and FAST channel support with ad insertion and audience targeting hooks.
– Native VAST 4.2 generation and serve endpoints.
– SPEKE/CPIX DRM key routes for encrypted distribution.
– COPPA-mode strips viewer identity from outbound ad requests — kids’ channels stay compliant.
End-to-end Workflow
From ingest to air, in one place
Celebro Play connects every operational stage. No handoffs between disconnected tools. No gaps in visibility.
The Celebro platform enables broadcasters, content owners, and media service providers to manage ingest, asset management, scheduling, playout, graphics, compliance, monitoring, and distribution through an integrated solution that can be deployed on-premises, in the cloud, or in hybrid environments. This approach simplifies operations, reduces infrastructure costs, and allows organisations to launch and scale channels more efficiently.
What makes this particularly notable is the combination of enterprise-grade reliability, deployment flexibility, and affordability, enabling both established broadcasters and emerging media companies to access capabilities that were traditionally available only through significantly more complex and costly systems.
Why Celebro Play
Built different, on purpose
These aren’t marketing points — they’re the reasons operations teams choose us over traditional broadcast infrastructure.
HUMAN-IN-THE-LOOP BY DESIGN
Critical actions — playlist changes, failover, playout control — requires operator confirmation. Live broadcast is not the place for silent automation. All actions are logged with full traceability.
OPEN, NOT SILOED
Celebro Play connects to your existing MAM, traffic, cloud storage, and delivery systems. You keep your existing investments. We extend them — not replace them.
SCALES WITH YOUR OPERATION
Start with one channel and one module. Add capabilities as your operation grows. The same platform that runs one channel can run hundreds — without a platform change or vendor renegotiation.
ENTERPRISE CAPABILITY, WITHOUT ENTERPRISE COMPLEXITY
Capabilities that once required a six-figure infrastructure commitment are now accessible to single-channel operators and emerging broadcasters — without the legacy pricing model to match.
Ready to modernise your workflow?
See Celebro Play in action
Talk to a broadcast engineer — not a sales team. We’ll walk through your specific operation and show exactly what’s relevant to you.
CONTACT US