Launch. Monetise. Scale.
The world’s fastest growing broadcast format
made simple
Free Ad-Supported Streaming Television is redefining how audiences discover and consume content. PlayBox Technology gives broadcasters, content owners and media companies everything they need to launch FAST channels quickly, automate scheduling, insert advertising and distribute globally — all from a single platform. , PlayBox is the proven choice for operators building FAST at scale.
Why FAST is different
Unlike traditional broadcast or subscription OTT, FAST channels require a unique combination of continuous playout, automated ad insertion, content scheduling and multi-platform distribution — all running simultaneously and reliably. The operational model demands low cost per channel, the ability to launch new channels rapidly, and revenue maximisation through intelligent scheduling around ad breaks.
What once required a rack of hardware and a team of engineers can now be delivered from the cloud in a fraction of the time and cost.
Channel launch in days, not months
With cloud playout infrastructure, new FAST channels can be provisioned and on-air in a matter of days. Content is ingested, normalised and scheduled automatically. Ad break markers are inserted using SCTE-35 standards, and channels are packaged and delivered to all major FAST platforms including Roku, Samsung TV Plus, LG Channels, Pluto TV, Tubi and more.
AI-powered scheduling for maximum ad revenue
AI scheduling engine analyses content metadata, programme duration and audience viewing patterns to build optimised schedules that maximise the number of ad slots per hour. Rather than leaving revenue on the table through manual scheduling, operators benefit from automated scheduling that continuously improves performance.
Automated advertising and monetisation
PlayBox Technology aims to provide full support for both server-side ad insertion (SSAI) and dynamic ad insertion (DAI). Ad markers are handled automatically through SCTE-35 integration, ensuring clean ad breaks without manual intervention. Our platform integrates with major ad servers and SSPs, giving operators access to programmatic advertising revenue from day one.
Scale without adding headcount
One of the most significant operational challenges in FAST is the cost of scaling. Traditional approaches require proportionally more staff as channel count grows. New systems are designed from the ground up for automated operations — a single operator can manage dozens of FAST channels simultaneously, with AI quality control monitoring all output in real time and flagging issues before they reach the viewer.
Distribution to every major FAST platform
PlayBox Technology’s mission is to handle packaging and delivery to all major FAST destinations. Whether you are targeting Roku, Samsung, LG, Amazon Freevee, Pluto TV, Tubi or your own OTT application, our software manages encoding, packaging and CDN delivery automatically. Multi-CDN support ensures reliability and reach regardless of geography.
Deployment options
PlayBox Technology supports FAST channel operations across cloud, hybrid and on-premise deployment models. For operators launching their first FAST channel, a fully managed cloud deployment is the fastest route to air. For established broadcasters extending existing infrastructure into FAST, hybrid deployment connects existing on-premise assets to cloud playout and distribution. All deployment models are supported by PlayBox’s global partnership network and technical support teams.
Celebro Play
Celebro Play is PlayBox Technology’s AI‑driven orchestration engine that automates real‑time broadcast operations across the entire playout chain. It continuously interprets system states, predicts issues, and takes autonomous corrective actions to keep channels on‑air without manual intervention.
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Cosmos
Cosmos is PlayBox Technology’s purpose-built cloud playout platform for FAST and OTT operations. It provides elastic scaling, automated failover and multi-channel management from a single browser-based interface — no hardware required.
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Ad Server
PlayBox Technology’s dedicated AVOD and FAST module handles the full advertising workflow — from ad break scheduling and SCTE-35 marker insertion through to DAI integration and revenue reporting per channel.
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