Category: OTT

Maximizing Fan Engagement with Sports OTT

For sports teams and organisations, the fans are all important. They are a demanding audience, always expecting the highest quality in coverage as well as a wealth of background detail and stories about the players and clubs. In short, sports fans actively want to be involved with their favourite teams and players, and content rights…
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How to make money from video content

In today’s media landscape, there’s an important question on the top of every broadcaster’s mind: How do I make money from my video content? Before internet connectivity and video-on-demand, the sole method of generating revenue was through advertising on linear television channels. Fast forward to 2022 and the industry couldn’t be more different. Content owners…
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Getting the most value for your content with OTT platforms

You create content. You might be a production company, or you might be another sort of organisation that owns the rights to something. That could be anything from video marketing materials and how-to videos for a commercial company to sports events or worship leadership. You may already have routes to an audience, but working through…
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How OTT Platforms are Driving the Need for IP Workflows

No industry has felt the effects of digital change as much as broadcasting has in the past few years. Broadcasters have had to adapt to drastic evolution in workflow, platforms, and consumer needs, which provided great opportunities to forward-thinking businesses while forcing the less-agile to play catch-up. Even more change is still to come, especially…
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