Streaming for Real Estate


Real Estate Streaming

Live streaming has become a powerful marketing tool for every type of industry. This is no different in the world of real estate. Real estate agents can make use of live streaming tools to bring their listings to the digital world.

Live streaming is one of the best ways to attract new customers and make sure your existing ones stay engaged. Best of all, it doesn’t have to be difficult or time-consuming. Here are some easy ways you can use live streaming to grow your real estate business today.


How to use live streaming for Real Estate

There are so many different ways that realtors can benefit from live streaming. Here are our top picks to help get the inspiration flowing.

Open Houses

Picture this: you have found the perfect home for one of your clients. However, it’s in a different state. Plus, they can’t make the scheduled open house as they have travelled back home to be with family. What a nightmare!

Luckily, live streaming helps those who can’t attend open houses in person to feel involved and included. It also allows your clients to interact and ask questions in real-time. They will really appreciate it. It’s just a shame that they won’t be able to eat the food!

Sales Presentations

Deliver elegant sales presentations to a worldwide audience with live streaming. Whether it’s for investors, prospective customers or internally, live streaming helps to make light work of presentation logistics.

Don’t worry about getting everyone bundled together in the same room. Your attendees will be able to view presentations from the comfort of their own homes or workspaces. Additionally, they can ask questions and interact with you throughout.

Virtual Tours

Carrying out virtual tours via live streaming can save you time and money when it comes to real estate. It’s also a great way to inform potential buyers of what to expect before a physical tour.

There’s no need for expensive cameras and sound equipment. Virtual tours can be streamed with a mobile phone! You can also record the live stream, edit and publish it across your streaming platform for other customers to see.

Behind-the-scenes Footage

You only have to take a quick glance at Netflix to see that real estate content is in-demand right now. Normal people love to see the drama and camaraderie that comes with the real estate business.

Live streaming behind-the-scenes footage of your real estate company helps to keep your brand personable and likeable. This is because property buyers like to know who they’re dealing with – and the more approachable your brand is, the better.

The Benefits of Live Streaming for Realtors

When people are looking for a property, they want to know that the agent is trustworthy, knowledgeable, and responsive. Live streaming allows real estate agents to showcase their skills in a way that’s accessible to everyone – even if they’re not physically present with the client.

Live streaming also allows you to reach a wider audience than ever before. Instead of just being able to show your listing with pictures on a website, you can show it in high-definition real-time video. Viewers and prospective buyers can interact with the person showing them around and ask questions.

A professional live streaming presence also helps to boost the reputation of your real estate business. It shows that you’re a forward-thinking and innovative brand, with a desire to make the property process as streamlined as it can be for your customers.


How PlayBox Can Help

PlayBox Technology has been developing playout and streaming solutions since 2004. We have worked with thousands of different broadcasters streaming church services, music content, culinary arts, live sports, news, real estate and so much more.



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