Category: blog

SVOD: More Subscriptions = More Consumption?

Introduction Subscription video on demand, or SVOD, typically refers to platforms and services that require a user to subscribe to view its content. Some of the most popular examples of SVOD include Netflix, Disney+, Amazon Prime Video, DAZN and Hulu. Nowadays, SVOD platforms exist for every type of content and genre. There are mainstream options…
Read more

Taking Center Stage: Mergers and Acquisitions in Broadcasting

Mergers and acquisitions (M&As) have long been a powerful strategic tool in a wide range of industries. The act of merging two distinct companies together, or one company acquiring another, is often the result of forward-thinking perspectives and the desire to grow and expand into different sub-industries, markets and niches. In the broadcasting and media…
Read more

OTT Worldwide: How is the world adopting OTT?

What is OTT? OTT is a hugely popular term in the broadcasting industry. It actually stands for ‘over-the-top’, which is in reference to the method that OTT video is delivered to audiences across the globe. It goes over traditional cable and satellite transmission, delivering content quickly and securely via an internet connection. When we talk…
Read more

Are advertisers missing out on connected TV?

We’ve discussed the powerhouse that is connected TV (CTV) before, but if you’re new here, it refers to digital video streaming that occurs via an internet-connected TV screen or over-the-top (OTT) device. The concept has seen rapid success in the US, mirrored by an equally welcomed reception across the pond in the EU.  CTV has…
Read more

Virtual Olympic Series – What Does It Mean For Broadcasters?

Introduction Amongst the chaos of 2020, the Tokyo Olympic Games were cancelled. The COVID-19 pandemic had forced the event to be rescheduled due to athlete safety, halting years worth of planning and logistical work. In April of 2021, news broke that a second Olympics event was to be held virtually. It almost came as no…
Read more

Subscription TV – Advantages & Disadvantages of Premium TV

What is subscription TV? Subscription TV, or simply ‘pay television’, is the transmission of premium content via a subscription-based model. In essence, customers pay a recurring amount (often a monthly or annual rate) for the right to watch content that cannot be accessed free of charge. Subscription TV services are most commonly focused on sports,…
Read more

Is Connected TV the Future of Advertising?

What is Connected TV? A Connected TV (CTV) refers to any TV screen that can stream digital video. Digital video is content that is transmitted over-the-top (OTT). Whether through built-in Smart TV capabilities, a dedicated external streaming device, or even a gaming console, Connected TVs are finding their way into more consumer’s homes than ever…
Read more

Who said Linear TV was dead? Not us

Not only has lockdown seen streaming rates rise through the roof, but if the demise of linear TV was ever up for debate, recent reports show that live TV is alive, kicking and here to stay.  So, what’s the status for linear TV? The broadcasting industry is witnessing a lot of changes in viewer habits.…
Read more

Who’s Winning the Streaming Wars?

‘Streaming Wars’ is a phrase we have all come to know over the past few years. The question is, who is waging the war?  The streaming industry has taken over our smart TV’s, laptops and tablets. It was way back in 2007 when Netflix decided to diversify into online streaming. Since then, we have been…
Read more

How is streaming changing the film industry?

Before the modern age of easy access online streaming, casual viewing and binging, the film industry saw threats only from VHS, TV, DVD and Blu-ray. And even then, the box office had some degree of control over how and when films premiered on the small screen. Nowadays, viewer habits have evolved far past the humble…
Read more