Category: blog

The broadcast industry, which has undergone significant transformations with the advent of digitalization and the internet, is on the cusp of another major shift with the development of 6G technology. As we look beyond the current 5G networks, 6G promises to revolutionize the way we consume media by providing unprecedented levels of connectivity, speed, and…
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The streaming industry has been dominated by subscription-based platforms such as Netflix, Amazon Prime Video, Disney+ and HBO Max for years. These platforms offer a large library of content, original productions, and exclusive deals with popular creators and studios. However, they also come with a monthly fee that can add up quickly for consumers who…
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Explore, Connect, Capitalize The countdown to NAB Show in April is on! As the preeminent event for the entire broadcast, media, and entertainment industry, NAB Show is where ambition is amplified, craft is fine-tuned, and a panoramic view of the content lifecycle pairs with zoomed-in education and a swell of emerging tech and tools. Let’s…
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Ad serving is the process of delivering ads to online audiences through websites, apps, or other digital platforms. Ad serving involves multiple parties, such as advertisers, publishers, ad networks, ad exchanges, and ad servers. In this blog post, we will explain the basics of ad serving for two popular types of streaming TV services: AVOD…
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Artificial intelligence (AI) is transforming the broadcast industry in Europe and beyond. AI can help broadcasters improve their content creation, distribution, and monetization processes, as well as enhance the user experience and engagement. In this blog post, we will explore some of the current and future applications of AI in the European broadcast industry,. AI…
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Live video streaming is a popular way to broadcast events, shows, games, and more to a global audience. But how do you set up a live video stream with PlayBox Technology, one of the leading providers of playout and channel branding solutions? Here we will show you how to stream live video with PlayBox Technology…
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How is Streaming Changing the Film Industry? In the age of streaming, the way we watch movies is changing, and with it the way the film industry operates. With new streaming services such as Netflix, Amazon Prime, and Hulu coming onto the scene, the landscape of the film industry is rapidly evolving. In this blog…
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Display ad servers (DAS) are a critical part of the broadcasting industry. They are responsible for delivering ads to viewers in a timely and relevant manner. In recent years, AI has been increasingly used to improve the performance of DAS. What is a Display ad server? A display ad server is a software application that…
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The world of entertainment is constantly evolving, with new technologies being developed and released every day. Recently, virtual reality (VR) and augmented reality (AR) have been making their mark on the media industry, revolutionizing the way we consume our favorite movies, TV shows, and music. In this blog post, we’ll explore how these technologies are…
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As technology continues to evolve, traditional broadcast has been left behind in terms of the speed and quality of content delivery. Many broadcasters have been struggling to keep up with the changes, but now is the time to take back control and put the power of broadcasting back in their hands. In this blog post,…
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