Category: blog

Years ago the idea of channel-in-a-box was considered a somewhat oddball way to establish a small cheap playout system. That was in 2000 and PlayBox Technology was just starting out. Twelve years on and with 11,000 TV and branding channels now powered by PlayBox Technology, almost everything has changed, except the continuing drive to cut…
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Branding exists whether we like it or not. Good branding leaves an impression and creates a bias in a person’s mind that allows broadcasters to actively manage that impression rather than leave the person to come to their own conclusions. Good branding also actively shapes people’s minds regardless of the number of viewers and allows…
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The technology of television has always been evolving fast and effecting some areas more than others. Changes in playout have been huge and the ‘Channel in a Box’ marketing tag is designed to draw attention to new approaches available for tapeless playout. The fact that much of the functionality required to present a TV channel…
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It was not so long ago that a broadcaster’s Master Control Room comprised rows and rows of tall racks, packed with costly professional high-tech heat generating equipment that needed equal power to cool. This was in the heyday of dedicated hardware with each box doing its own thing: VTRs, Mixers, Still Stores, CG, Logo Generators,…
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 As the economy recovers, broadcasters are deploying PlayBox Technology Channel-in-a-Box and EdgeBox With the economy still continuing its slow recovery and many broadcasters still having limited budgets to deploy channels locally and around the world, a wide variety of broadcasters are very interested in deploying integrated “Channel-in-a-Box” and “EdgeBox” systems like those from PlayBox Technology.…
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