Category: blog

How OTT Platforms are Driving the Need for IP Workflows

No industry has felt the effects of digital change as much as broadcasting has in the past few years. Broadcasters have had to adapt to drastic evolution in workflow, platforms, and consumer needs, which provided great opportunities to forward-thinking businesses while forcing the less-agile to play catch-up. Even more change is still to come, especially…
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How PlayBox Technology Compares to the “Big Three” Cloud Provider

TECHNOLOGY TRENDS The distinctions between cloud providers are subtle at first glance, so to help you decide which is right for your business, we’ve compared PlayBox Technology, Amazon Web Services (AWS), Microsoft Azure, and Google Cloud. PRICING AWS: AWS has a three-tier pricing model based on storage needs. Unfortunately the price difference between their smallest and…
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The Responsibility Communications Media Owes the World’s Children

Before their first birthday, most children begin watching television. Before the age of two, they have nearly three hours of screen time a day, while reading time has decreased to an average of twenty minutes a day.*  Reading time is even lower in developing countries, as less than half of the world’s population of children has three…
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Why Broadcasting is Transitioning to IP Workflows

Moving from SDI to IP workflows could be the last major paradigm shift in broadcasting, but what makes IP so industry-changing?  IP PROMOTES EFFECTIVE COLLABORATION By virtue of being a digital, cloud-based system, broadcasting employees no longer have to be on-site. Media creation can now take place anywhere in the world, and network speeds have…
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SDI or IP? Which is Right for You?

Broadcasting technology is on its way to completely transitioning to IP workflows, but is now the right time for your business to switch? Before you answer, consider the following:  TYPE OF MEDIA The type of media is an important factor in how you establish your workflow. Audio-only workflows have more flexibility and can adapt to IP…
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Why Businesses Need to Invest in Early Childhood Development

 If you want the best and brightest talent in your industry, then you need to invest in your employees early— as early as their first eight years of life.  Investing in early childhood development does not have to be limited to personal advocacy. Caring for the world’s children is a moral and ethical pursuit, of…
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Broadcasting in the 2020s – Technology Trend Predictions

The world of broadcasting is fast-evolving. See what you have to expect in the upcoming decade, according to the PwC’s annual “Global Entertainment & Media Outlook” report: IP WORKFLOWS WILL BE THE ONLY WORKFLOW Many broadcasters have already made the switch to an IP-based workflow, but we are likely to see a complete retirement of SDI in…
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How to Embrace the Ever-Changing Media Landscape

With each day, we are inching closer to a media landscape that would have been totally unrecognizable to us ten years ago. The rise of the internet has put traditional newspapers and magazines in decline for several years, and now other forms of traditional media are following suit: in 2017, 50% of adults aged 22…
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The Virtual Path to Broadcast

The introduction of direct-to-home satellite transmission revolutionised the broadcast industry by opening up the airwaves to far more channels than were ever able to co-exist in the days of terrestrial analogue delivery. In the USA this process stemmed from cable television operators who were already using satellites to send content to remote headends. Early direct-to-home…
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Seeing Clearly Through The Cloud

The world of electronics and telecommunications is neatly summarised by a single phrase: ‘Change is the only constant’. This is pretty common currency today but the guy I first heard it from, at an NAB Convention some decades back, either chose or forgot to acknowledge his source. It is much older than our beloved industry…
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