Category: market trends

In today’s rapidly evolving media landscape, broadcasters face unprecedented challenges and opportunities. The demand for high-quality content, delivered across multiple platforms in real-time, has never been greater. Enter cloud-based workflows – a transformative approach that’s reshaping the entire broadcasting industry. Let’s explore in depth how cloud technology is revolutionizing production and distribution, and why it’s…
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As we look towards the horizon of broadcasting technology, the landscape of playout systems is evolving at an unprecedented pace. Drawing from my experience as both an author and broadcast technologist, I’d like to delve deeper into the trends that will define the next few years in our industry. At PlayBox Technology, we’re not just…
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The integration of artificial intelligence (AI) and automation technologies is revolutionizing the media industry, streamlining production and distribution processes to unprecedented levels. This transformation is not just about efficiency; it’s about redefining the creative landscape and opening up new possibilities for content creation and dissemination. AI and automation are being leveraged across various stages of…
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The broadcast industry, which has undergone significant transformations with the advent of digitalization and the internet, is on the cusp of another major shift with the development of 6G technology. As we look beyond the current 5G networks, 6G promises to revolutionize the way we consume media by providing unprecedented levels of connectivity, speed, and…
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In the dynamic and ever-changing landscape of media and entertainment, PlayBox Technology shines a bit of enlightment with its most recent white paper publication. The white paper, called ‘Audience Growth and Ad Relevance in Broadcast Media and Streaming Services,’ provides a thorough examination of the sector’s ongoing transformation and its substantial impact on the proliferation…
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Explore, Connect, Capitalize The countdown to NAB Show in April is on! As the preeminent event for the entire broadcast, media, and entertainment industry, NAB Show is where ambition is amplified, craft is fine-tuned, and a panoramic view of the content lifecycle pairs with zoomed-in education and a swell of emerging tech and tools. Let’s…
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Artificial intelligence (AI) is transforming the broadcast industry in Europe and beyond. AI can help broadcasters improve their content creation, distribution, and monetization processes, as well as enhance the user experience and engagement. In this blog post, we will explore some of the current and future applications of AI in the European broadcast industry,. AI…
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Display ad servers (DAS) are a critical part of the broadcasting industry. They are responsible for delivering ads to viewers in a timely and relevant manner. In recent years, AI has been increasingly used to improve the performance of DAS. What is a Display ad server? A display ad server is a software application that…
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The advertising landscape is constantly shifting, and the latest predictions from experts suggest that 2023 will be no different. It is expected that there will be a significant shift in advertising spending, and it is important for businesses to understand how this shift will impact them. In this blog post, we will explore the implications…
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Suddenly, everyone is talking about FAST. FAST is free, ad-supported streaming television: services that to the consumer are free, with the revenue coming from people who buy advertising time around the programmes. The obvious question is: what is new? Commercial television, from day one, has been free to consumers at the point of viewing, funded…
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