Category: market trends

The Future of Broadcast: Playout Trends Shaping the Industry

As we look towards the horizon of broadcasting technology, the landscape of playout systems is evolving at an unprecedented pace. Drawing from my experience as both an author and broadcast technologist, I’d like to delve deeper into the trends that will define the next few years in our industry. At PlayBox Technology, we’re not just…
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Beyond Efficiency: AI’s Role in Shaping the New Media Landscape

The integration of artificial intelligence (AI) and automation technologies is revolutionizing the media industry, streamlining production and distribution processes to unprecedented levels. This transformation is not just about efficiency; it’s about redefining the creative landscape and opening up new possibilities for content creation and dissemination. AI and automation are being leveraged across various stages of…
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The Emergence of 6G and Its Impact on the Broadcast Industry

The broadcast industry, which has undergone significant transformations with the advent of digitalization and the internet, is on the cusp of another major shift with the development of 6G technology. As we look beyond the current 5G networks, 6G promises to revolutionize the way we consume media by providing unprecedented levels of connectivity, speed, and…
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PlayBox Technology’s Research Illuminates the Path for Audience Expansion and Precision Advertising

In the dynamic and ever-changing landscape of media and entertainment, PlayBox Technology shines a bit of enlightment with its most recent white paper publication. The white paper, called ‘Audience Growth and Ad Relevance in Broadcast Media and Streaming Services,’ provides a thorough examination of the sector’s ongoing transformation and its substantial impact on the proliferation…
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NAB Show 2024: Capturing the Future of Content Creation and Distribution

Explore, Connect, Capitalize The countdown to NAB Show in April is on! As the preeminent event for the entire broadcast, media, and entertainment industry, NAB Show is where ambition is amplified, craft is fine-tuned, and a panoramic view of the content lifecycle pairs with zoomed-in education and a swell of emerging tech and tools. Let’s…
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The Impact of AI on the European Broadcast Industry

Artificial intelligence (AI) is transforming the broadcast industry in Europe and beyond. AI can help broadcasters improve their content creation, distribution, and monetization processes, as well as enhance the user experience and engagement. In this blog post, we will explore some of the current and future applications of AI in the European broadcast industry,. AI…
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How Artificial Intelligence is Changing Ad Servers in Broadcasting

Display ad servers (DAS) are a critical part of the broadcasting industry. They are responsible for delivering ads to viewers in a timely and relevant manner. In recent years, AI has been increasingly used to improve the performance of DAS. What is a Display ad server? A display ad server is a software application that…
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How will the shift in advertising spending in 2023 impact businesses?

The advertising landscape is constantly shifting, and the latest predictions from experts suggest that 2023 will be no different. It is expected that there will be a significant shift in advertising spending, and it is important for businesses to understand how this shift will impact them. In this blog post, we will explore the implications…
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The Rise of FAST Streaming

Suddenly, everyone is talking about FAST. FAST is free, ad-supported streaming television: services that to the consumer are free, with the revenue coming from people who buy advertising time around the programmes. The obvious question is: what is new? Commercial television, from day one, has been free to consumers at the point of viewing, funded…
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Revenue Sharing in Broadcasting

At its simplest level, the media business has three entities: the producer, which creates the programming; the distributor (broadcaster) which takes the work of the producer and disseminates it; and the consumer, who enjoys it. Content flows from producer to distributor to consumer. The producer receives an income from the distributor. The producer sells the…
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