How FAST TV is reshaping the streaming landscape and challenging the dominance of subscription-based platforms

How FAST TV is reshaping the streaming landscape and challenging the dominance of subscription-based platforms

The streaming industry has been dominated by subscription-based platforms such as Netflix, Amazon Prime Video, Disney+ and HBO Max for years. These platforms offer a large library of content, original productions, and exclusive deals with popular creators and studios. However, they also come with a monthly fee that can add up quickly for consumers who want to access multiple services.

This is where FAST TV (Free Ad-Supported Streaming TV) comes in. FAST TV is a new trend in the streaming market that offers free, ad-supported content to viewers who are willing to watch commercials in exchange for no subscription fees. FAST TV platforms include Pluto TV, Tubi, Peacock, IMDb TV, Crackle, and many others. These platforms provide a variety of content, from movies and shows to news and sports, that cater to different tastes and preferences.

FAST TV is not a new concept, as it is essentially a digital version of traditional linear TV. However, it has gained popularity in recent years as more consumers are looking for alternatives to subscription-based streaming. According to a report by eMarketer, FAST TV viewership in the US grew by 75% in 2020, reaching 100 million monthly viewers. The report also projected that FAST TV ad revenues will reach $4.1 billion in 2021, up from $2.7 billion in 2020.

One of the main reasons why FAST TV is appealing to consumers is that it offers a more flexible and personalized viewing experience than linear TV. FAST TV platforms allow viewers to choose from a variety of channels and genres, as well as access on-demand content. FAST TV platforms also use data and algorithms to tailor the content and ads to the viewer’s preferences and behavior. For example, Pluto TV has over 250 channels that cover topics such as comedy, drama, horror, reality, sports, music, and more. Tubi has over 30,000 titles that span genres such as action, romance, thriller, documentary, and more.

Another reason why FAST TV is attractive to consumers is that it offers a more affordable and accessible option than subscription-based streaming. FAST TV platforms are free to use and do not require any sign-up or registration. They are also available on multiple devices, such as smart TVs, smartphones, tablets, laptops, and gaming consoles. FAST TV platforms can also complement subscription-based streaming services by providing additional content that may not be available on them. For example, Peacock has exclusive rights to stream shows such as The Office and Parks and Recreation in the US. IMDb TV has exclusive rights to stream shows such as Mad Men and Lost in the US.

FAST TV is not only reshaping the streaming landscape for consumers but also for advertisers and content providers. For advertisers, FAST TV offers a new opportunity to reach cord-cutters and cord-nevers who are not exposed to traditional TV ads. FAST TV also offers more targeted and interactive ads than linear TV, as well as more measurable and transparent results. For content providers, FAST TV offers a new revenue stream and a wider distribution channel for their content. FAST TV also offers more creative freedom and flexibility than subscription-based streaming, as they do not have to adhere to strict guidelines or exclusivity agreements.

FAST TV is a disruptive force in the streaming industry that is challenging the dominance of subscription-based platforms. By offering free, ad-supported content that is flexible, personalized, affordable and accessible, FAST TV is attracting more viewers who are looking for alternatives to paying monthly fees for streaming services. FAST TV is also creating new opportunities and benefits for advertisers and content providers who are looking for new ways to reach and engage with audiences. FAST TV is not likely to replace subscription-based streaming anytime soon, but it is certainly changing the way people watch and consume content online.