Category: blog

The advertising landscape is constantly shifting, and the latest predictions from experts suggest that 2023 will be no different. It is expected that there will be a significant shift in advertising spending, and it is important for businesses to understand how this shift will impact them. In this blog post, we will explore the implications…
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In the era of digital media, hyper personalisation has become a major factor in the broadcasting and streaming industry. In today’s world, viewers have more control than ever over their media consumption. Hyper personalisation allows broadcasters and streaming services to tailor their content to each viewer’s individual tastes, enabling them to deliver more relevant and…
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In recent years, the growth of over-the-top (OTT) delivery systems has been nothing short of remarkable. This new form of content delivery has disrupted the traditional television and cable industry and is rapidly becoming the preferred way to watch movies, TV shows, and live sports. In this blog post, we’ll take a look at the…
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Forecasts suggest that the annual spend on advertising, worldwide, is set to grow again in 2023. This is good news for broadcasters, particularly in the traditionally quiet year of the four-year cycle, with no Olympics or football championship. Magna Global suggests that advertising growth in the US will be 5.8% in 2023. The Dentsu Ad…
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For sports teams and organisations, the fans are all important. They are a demanding audience, always expecting the highest quality in coverage as well as a wealth of background detail and stories about the players and clubs. In short, sports fans actively want to be involved with their favourite teams and players, and content rights…
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Government is all about making decisions. Those decisions may be popular or they may be controversial, but they are generally made in an attempt to improve the lives of the population. To achieve their goals, then citizens need to understand those decisions, to see why government departments are acting the way they are. Today it…
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There is a growing body of research into the benefits of video as part of the education process, at schools and in colleges. To quote just one example, a survey conducted by Kaltura found that 93% of respondents – educators and students – believed that video has a positive impact on student satisfaction, and 88%…
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In today’s media landscape, there’s an important question on the top of every broadcaster’s mind: How do I make money from my video content? Before internet connectivity and video-on-demand, the sole method of generating revenue was through advertising on linear television channels. Fast forward to 2022 and the industry couldn’t be more different. Content owners…
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Do you have content you want to share? Do you have a market or a community you want to engage? Or do you just have an idea for a new channel? If you tick one of these boxes but have no experience or technical know-how in broadcast technology, the good news is that the whole…
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You are an organisation – a business, a house of worship, a sports team, even a regional broadcaster or producer – and you are building up a library of video content. You are confident that there is an audience for this content, and sharing it with them will bring them closer into your community, and…
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