How is Streaming Changing the Film Industry? In the age of streaming, the way we watch movies is changing, and with it the way the film industry operates. With new streaming services such as Netflix, Amazon Prime, and Hulu coming onto the scene, the landscape of the film industry is rapidly evolving. In this blog…
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Display ad servers (DAS) are a critical part of the broadcasting industry. They are responsible for delivering ads to viewers in a timely and relevant manner. In recent years, AI has been increasingly used to improve the performance of DAS. What is a Display ad server? A display ad server is a software application that…
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The world of entertainment is constantly evolving, with new technologies being developed and released every day. Recently, virtual reality (VR) and augmented reality (AR) have been making their mark on the media industry, revolutionizing the way we consume our favorite movies, TV shows, and music. In this blog post, we’ll explore how these technologies are…
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As technology continues to evolve, traditional broadcast has been left behind in terms of the speed and quality of content delivery. Many broadcasters have been struggling to keep up with the changes, but now is the time to take back control and put the power of broadcasting back in their hands. In this blog post,…
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The advertising landscape is constantly shifting, and the latest predictions from experts suggest that 2023 will be no different. It is expected that there will be a significant shift in advertising spending, and it is important for businesses to understand how this shift will impact them. In this blog post, we will explore the implications…
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In the era of digital media, hyper personalisation has become a major factor in the broadcasting and streaming industry. In today’s world, viewers have more control than ever over their media consumption. Hyper personalisation allows broadcasters and streaming services to tailor their content to each viewer’s individual tastes, enabling them to deliver more relevant and…
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In recent years, the growth of over-the-top (OTT) delivery systems has been nothing short of remarkable. This new form of content delivery has disrupted the traditional television and cable industry and is rapidly becoming the preferred way to watch movies, TV shows, and live sports. In this blog post, we’ll take a look at the…
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Forecasts suggest that the annual spend on advertising, worldwide, is set to grow again in 2023. This is good news for broadcasters, particularly in the traditionally quiet year of the four-year cycle, with no Olympics or football championship. Magna Global suggests that advertising growth in the US will be 5.8% in 2023. The Dentsu Ad…
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For sports teams and organisations, the fans are all important. They are a demanding audience, always expecting the highest quality in coverage as well as a wealth of background detail and stories about the players and clubs. In short, sports fans actively want to be involved with their favourite teams and players, and content rights…
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Government is all about making decisions. Those decisions may be popular or they may be controversial, but they are generally made in an attempt to improve the lives of the population. To achieve their goals, then citizens need to understand those decisions, to see why government departments are acting the way they are. Today it…
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