Category: blog

What is Connected TV? A Connected TV (CTV) refers to any TV screen that can stream digital video. Digital video is content that is transmitted over-the-top (OTT). Whether through built-in Smart TV capabilities, a dedicated external streaming device, or even a gaming console, Connected TVs are finding their way into more consumer’s homes than ever…
Read more

Not only has lockdown seen streaming rates rise through the roof, but if the demise of linear TV was ever up for debate, recent reports show that live TV is alive, kicking and here to stay.  So, what’s the status for linear TV? The broadcasting industry is witnessing a lot of changes in viewer habits.…
Read more

‘Streaming Wars’ is a phrase we have all come to know over the past few years. The question is, who is waging the war?  The streaming industry has taken over our smart TV’s, laptops and tablets. It was way back in 2007 when Netflix decided to diversify into online streaming. Since then, we have been…
Read more

Before the modern age of easy access online streaming, casual viewing and binging, the film industry saw threats only from VHS, TV, DVD and Blu-ray. And even then, the box office had some degree of control over how and when films premiered on the small screen. Nowadays, viewer habits have evolved far past the humble…
Read more

Throughout 2020, consumer habits and overall viewer behavior changed in direct response to massive global crises. Viewership figures soared during the pandemic as consumers found themselves isolating at home with a feverish desire for fresh and original content. But how are advertisers looking to spend their money in the media in 2021? Is mobile-first viewing…
Read more

Traditionally, religious organisations and houses of worship have invariably brought people together, shaped inclusive communities and provided safe spaces for individuals to share and practice their beliefs. As 2020 bought a wave of change for many communities, the landscape for houses of worship have had to adjust. Developments in technology have meant that religious organisations…
Read more

If you know PlayBox, you’ll know we’re obsessed with OTT. Our customer base and partners have, throughout 2020, been embracing the OTT revolution. We’ve been incredibly privileged to have helped some of our most valued customers in creating innovative on-demand platforms and all new ways of delivering enriching content to their audience. Of course, this doesn’t…
Read more

Throughout 2020, it has been clear to see that many aspects of our society have been substantially altered and put on hold. To tide us over, the need for fresh and innovative online entertainment perseveres. Over the past months, few industries have been as thrilling and fast-paced as the developing Esports industry. Guild Esports, an…
Read more

 By Ben Gunkel, Chief Commercial Officer, PlayBox Technology  In my view, imitations often get a bad rap — from Elvis Presley impersonators and fake designer handbags, to technologies that are ‘just like the real thing’. Of course I’m not condoning imitators; imitators or imitations don’t necessarily mean that you, as an original brand, are losing…
Read more

As the ‘Streaming Wars’ continue to disrupt the wider broadcasting industry, it’s a race to the top for traditional broadcasters and content providers who are expanding their offering into the OTT space.  HBO Max broke into the US in May and BritBox expanded into the UK last year. Quibi launched in March of this year,…
Read more