We’ve discussed the powerhouse that is connected TV (CTV) before, but if you’re new here, it refers to digital video streaming that occurs via an internet-connected TV screen or over-the-top (OTT) device. The concept has seen rapid success in the US, mirrored by an equally welcomed reception across the pond in the EU. CTV has…
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Introduction Amongst the chaos of 2020, the Tokyo Olympic Games were cancelled. The COVID-19 pandemic had forced the event to be rescheduled due to athlete safety, halting years worth of planning and logistical work. In April of 2021, news broke that a second Olympics event was to be held virtually. It almost came as no…
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What is subscription TV? Subscription TV, or simply ‘pay television’, is the transmission of premium content via a subscription-based model. In essence, customers pay a recurring amount (often a monthly or annual rate) for the right to watch content that cannot be accessed free of charge. Subscription TV services are most commonly focused on sports,…
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What is Connected TV? A Connected TV (CTV) refers to any TV screen that can stream digital video. Digital video is content that is transmitted over-the-top (OTT). Whether through built-in Smart TV capabilities, a dedicated external streaming device, or even a gaming console, Connected TVs are finding their way into more consumer’s homes than ever…
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Not only has lockdown seen streaming rates rise through the roof, but if the demise of linear TV was ever up for debate, recent reports show that live TV is alive, kicking and here to stay. So, what’s the status for linear TV? The broadcasting industry is witnessing a lot of changes in viewer habits.…
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‘Streaming Wars’ is a phrase we have all come to know over the past few years. The question is, who is waging the war? The streaming industry has taken over our smart TV’s, laptops and tablets. It was way back in 2007 when Netflix decided to diversify into online streaming. Since then, we have been…
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Before the modern age of easy access online streaming, casual viewing and binging, the film industry saw threats only from VHS, TV, DVD and Blu-ray. And even then, the box office had some degree of control over how and when films premiered on the small screen. Nowadays, viewer habits have evolved far past the humble…
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Throughout 2020, consumer habits and overall viewer behavior changed in direct response to massive global crises. Viewership figures soared during the pandemic as consumers found themselves isolating at home with a feverish desire for fresh and original content. But how are advertisers looking to spend their money in the media in 2021? Is mobile-first viewing…
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Traditionally, religious organisations and houses of worship have invariably brought people together, shaped inclusive communities and provided safe spaces for individuals to share and practice their beliefs. As 2020 bought a wave of change for many communities, the landscape for houses of worship have had to adjust. Developments in technology have meant that religious organisations…
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If you know PlayBox, you’ll know we’re obsessed with OTT. Our customer base and partners have, throughout 2020, been embracing the OTT revolution. We’ve been incredibly privileged to have helped some of our most valued customers in creating innovative on-demand platforms and all new ways of delivering enriching content to their audience. Of course, this doesn’t…
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