In today’s media landscape, there’s an important question on the top of every broadcaster’s mind: How do I make money from my video content? Before internet connectivity and video-on-demand, the sole method of generating revenue was through advertising on linear television channels. Fast forward to 2022 and the industry couldn’t be more different. Content owners…
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Do you have content you want to share? Do you have a market or a community you want to engage? Or do you just have an idea for a new channel? If you tick one of these boxes but have no experience or technical know-how in broadcast technology, the good news is that the whole…
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You are an organisation – a business, a house of worship, a sports team, even a regional broadcaster or producer – and you are building up a library of video content. You are confident that there is an audience for this content, and sharing it with them will bring them closer into your community, and…
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You create content. You might be a production company, or you might be another sort of organisation that owns the rights to something. That could be anything from video marketing materials and how-to videos for a commercial company to sports events or worship leadership. You may already have routes to an audience, but working through…
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A well-known American documentary film-maker once said “Democracy is not a spectator sport, it’s a participatory event. If we don’t participate in it, it ceases to be a democracy”. Local and regional governments and community bodies now recognise that the best way to keep their electorates informed and engaged is by showing them what the…
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All broadcasters and media specialists recognise that a television channel is, above all, a brand. The successful ones have a strong brand identity, and more importantly develop strong brand identification in the audience, so they will keep coming back. That is exactly the goal for any business. The logical extension of this is to use…
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The idea of streaming content online is hardly new. Broadcasters have been doing it for many years, effectively simulcasting broadcast channels, but with platform-specific branding and commercials. Latterly, they have been investing in integrated playout systems to deliver these online streaming services, taking and adapting the broadcast feed. The revolution has come with the ability…
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Introduction Subscription video on demand, or SVOD, typically refers to platforms and services that require a user to subscribe to view its content. Some of the most popular examples of SVOD include Netflix, Disney+, Amazon Prime Video, DAZN and Hulu. Nowadays, SVOD platforms exist for every type of content and genre. There are mainstream options…
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Mergers and acquisitions (M&As) have long been a powerful strategic tool in a wide range of industries. The act of merging two distinct companies together, or one company acquiring another, is often the result of forward-thinking perspectives and the desire to grow and expand into different sub-industries, markets and niches. In the broadcasting and media…
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What is OTT? OTT is a hugely popular term in the broadcasting industry. It actually stands for ‘over-the-top’, which is in reference to the method that OTT video is delivered to audiences across the globe. It goes over traditional cable and satellite transmission, delivering content quickly and securely via an internet connection. When we talk…
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