Author: PlayBox Technology

In recent years, the growth of over-the-top (OTT) delivery systems has been nothing short of remarkable. This new form of content delivery has disrupted the traditional television and cable industry and is rapidly becoming the preferred way to watch movies, TV shows, and live sports. In this blog post, we’ll take a look at the…
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PlayBox Technology, the leading channel in a box provider for media companies worldwide, has enhanced its OTT Stream Content Management System product with a fully integrated, highly automated ad server. Whether the streaming service is an alternative delivery platform for a broadcaster or a new service from a content owner, it means that advertising revenues…
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Forecasts suggest that the annual spend on advertising, worldwide, is set to grow again in 2023. This is good news for broadcasters, particularly in the traditionally quiet year of the four-year cycle, with no Olympics or football championship. Magna Global suggests that advertising growth in the US will be 5.8% in 2023. The Dentsu Ad…
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London, UK, 08/12/22 – PlayBox Technology, the leading channel in a box provider for media companies worldwide, has worked with Hala London to transform its playout workflows. The new playout automation platform encompasses scheduling, ingest, graphics and playout. Hala London started life as an online visual radio station, providing content in English and Arabic that…
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Traditionally, making movies has been separated from the business of showing them to the public. Producers of films make deals with distributors, who negotiate with cinema chains, who market the movies to their local audiences. Revenues pass back up the chain, and inevitably every person along the line takes a cut. It is hard to…
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London, UK – PlayBox Technology UK, the leading channel in a box provider for media companies worldwide, has provided the foundation of a remarkable automated playout system for leading betting and gaming company William Hill. The PlayBox Cosmos cloud playout engine is a key part of a bespoke system developed by CJP Broadcast Service Solutions.…
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Suddenly, everyone is talking about FAST. FAST is free, ad-supported streaming television: services that to the consumer are free, with the revenue coming from people who buy advertising time around the programmes. The obvious question is: what is new? Commercial television, from day one, has been free to consumers at the point of viewing, funded…
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Streaming is a central part of the world today. Indeed, some predict that, driven by customer preferences, traditional “broadcast” – transmitted – services will, sooner or later, be rendered obsolete as the perception is that streaming is more convenient: any time, any place, any device. Set against this, though, are growing concerns that there is…
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At its simplest level, the media business has three entities: the producer, which creates the programming; the distributor (broadcaster) which takes the work of the producer and disseminates it; and the consumer, who enjoys it. Content flows from producer to distributor to consumer. The producer receives an income from the distributor. The producer sells the…
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Latency is the time it takes for a system to do something – the gap between pressing the button and the action starting. In video, it is the time between the light hitting the lens and the image appearing on the viewer’s screen. In the days of analogue television, latency was virtually zero, and audiences…
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