PlayBox Technology to Include XR capabilities in its Streaming Products

PlayBox Technology to Include XR capabilities in its Streaming Products

PlayBox Technology, a trailblazer in the broadcast and streaming industry, has once again pushed the boundaries of innovation by integrating Extended Reality (XR) capabilities into its streaming products. This strategic move is set to revolutionize the way audiences consume media, offering an immersive experience that blurs the lines between the virtual and real world.

The integration of XR technology into PlayBox’s streaming solutions is a response to the growing demand for interactive and engaging content. With the rise of virtual reality (VR) and augmented reality (AR), consumers are seeking more than just passive viewing experiences; they want to be part of the story. PlayBox’s initiative ensures that broadcasters and content creators can now deliver this cutting-edge experience to their viewers.

The new XR features will be incorporated into PlayBox’s Cosmos product line, which includes both, a software-defined streaming solution that can be used in-house or in the cloud, and a fully cloud-based service for live streaming that includes asset management, advertising integration, and CDN integration.

PlayBox’s commitment to providing comprehensive solutions for content delivery is evident in its addition of two vital management layers to its platform. The media asset management solution offers powerful workflow design and implementation tools, ensuring automated playout and streaming are accurate, consistent, and intuitive. The subscriber management layer, designed specifically for OTT services, allows for a tailored platform to manage revenues, catering to both advertising and subscription-funded services.

Philip Neighbour, COO at PlayBox Technology, expressed his enthusiasm for the new developments: “With these new products, alongside our proven and popular systems, PlayBox is the one-stop shop for streaming and broadcast playout. We can now provide everything you need – apart from the programmes—whether you choose to host the hardware, run it in the cloud, or let us provide a complete managed service.”

The integration of XR capabilities into PlayBox’s streaming products is not just a technological advancement; it’s a step towards a future where media consumption is an interactive, multi-sensory experience. As the industry continues to evolve, PlayBox Technology remains at the forefront, shaping the landscape of media and entertainment with its innovative solutions.

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