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• Create Date March 20, 2024
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White Paper: Audience Growth and Ad Relevance in Broadcast Media and Streaming Services

The digital media landscape is shifting from a subscription-only model to ad-supported tiers, driven by the growing market for connected TV and OTT devices. This shift is driven by the convenience and flexibility of online video streaming, which allows consumers to curate their own viewing experiences. The rise of ad-supported streaming tiers is a response to changing viewer expectations, who seek cost-effective ways to access premium content. The proliferation of CTV and OTT devices has facilitated the growth of streaming services, allowing them to reach audiences globally. The integration of ad-supported tiers represents a milestone in the evolution of digital entertainment, focusing on personalised, accessible, and varied media consumption. As device compatibility improves, the potential for streaming platforms to dominate the entertainment industry grows.