Category: blog

Forecasts suggest that the annual spend on advertising, worldwide, is set to grow again in 2023. This is good news for broadcasters, particularly in the traditionally quiet year of the four-year cycle, with no Olympics or football championship. Magna Global suggests that advertising growth in the US will be 5.8% in 2023. The Dentsu Ad…
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For sports teams and organisations, the fans are all important. They are a demanding audience, always expecting the highest quality in coverage as well as a wealth of background detail and stories about the players and clubs. In short, sports fans actively want to be involved with their favourite teams and players, and content rights…
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Government is all about making decisions. Those decisions may be popular or they may be controversial, but they are generally made in an attempt to improve the lives of the population. To achieve their goals, then citizens need to understand those decisions, to see why government departments are acting the way they are. Today it…
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There is a growing body of research into the benefits of video as part of the education process, at schools and in colleges. To quote just one example, a survey conducted by Kaltura found that 93% of respondents – educators and students – believed that video has a positive impact on student satisfaction, and 88%…
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In today’s media landscape, there’s an important question on the top of every broadcaster’s mind: How do I make money from my video content? Before internet connectivity and video-on-demand, the sole method of generating revenue was through advertising on linear television channels. Fast forward to 2022 and the industry couldn’t be more different. Content owners…
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Do you have content you want to share? Do you have a market or a community you want to engage? Or do you just have an idea for a new channel? If you tick one of these boxes but have no experience or technical know-how in broadcast technology, the good news is that the whole…
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You are an organisation – a business, a house of worship, a sports team, even a regional broadcaster or producer – and you are building up a library of video content. You are confident that there is an audience for this content, and sharing it with them will bring them closer into your community, and…
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You create content. You might be a production company, or you might be another sort of organisation that owns the rights to something. That could be anything from video marketing materials and how-to videos for a commercial company to sports events or worship leadership. You may already have routes to an audience, but working through…
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A well-known American documentary film-maker once said “Democracy is not a spectator sport, it’s a participatory event. If we don’t participate in it, it ceases to be a democracy”. Local and regional governments and community bodies now recognise that the best way to keep their electorates informed and engaged is by showing them what the…
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All broadcasters and media specialists recognise that a television channel is, above all, a brand. The successful ones have a strong brand identity, and more importantly develop strong brand identification in the audience, so they will keep coming back. That is exactly the goal for any business. The logical extension of this is to use…
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