Category: blog

All broadcasters and media specialists recognise that a television channel is, above all, a brand. The successful ones have a strong brand identity, and more importantly develop strong brand identification in the audience, so they will keep coming back. That is exactly the goal for any business. The logical extension of this is to use…
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The idea of streaming content online is hardly new. Broadcasters have been doing it for many years, effectively simulcasting broadcast channels, but with platform-specific branding and commercials. Latterly, they have been investing in integrated playout systems to deliver these online streaming services, taking and adapting the broadcast feed. The revolution has come with the ability…
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Introduction Subscription video on demand, or SVOD, typically refers to platforms and services that require a user to subscribe to view its content. Some of the most popular examples of SVOD include Netflix, Disney+, Amazon Prime Video, DAZN and Hulu. Nowadays, SVOD platforms exist for every type of content and genre. There are mainstream options…
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Mergers and acquisitions (M&As) have long been a powerful strategic tool in a wide range of industries. The act of merging two distinct companies together, or one company acquiring another, is often the result of forward-thinking perspectives and the desire to grow and expand into different sub-industries, markets and niches. In the broadcasting and media…
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What is OTT? OTT is a hugely popular term in the broadcasting industry. It actually stands for ‘over-the-top’, which is in reference to the method that OTT video is delivered to audiences across the globe. It goes over traditional cable and satellite transmission, delivering content quickly and securely via an internet connection. When we talk…
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We’ve discussed the powerhouse that is connected TV (CTV) before, but if you’re new here, it refers to digital video streaming that occurs via an internet-connected TV screen or over-the-top (OTT) device. The concept has seen rapid success in the US, mirrored by an equally welcomed reception across the pond in the EU.  CTV has…
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Introduction Amongst the chaos of 2020, the Tokyo Olympic Games were cancelled. The COVID-19 pandemic had forced the event to be rescheduled due to athlete safety, halting years worth of planning and logistical work. In April of 2021, news broke that a second Olympics event was to be held virtually. It almost came as no…
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What is subscription TV? Subscription TV, or simply ‘pay television’, is the transmission of premium content via a subscription-based model. In essence, customers pay a recurring amount (often a monthly or annual rate) for the right to watch content that cannot be accessed free of charge. Subscription TV services are most commonly focused on sports,…
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What is Connected TV? A Connected TV (CTV) refers to any TV screen that can stream digital video. Digital video is content that is transmitted over-the-top (OTT). Whether through built-in Smart TV capabilities, a dedicated external streaming device, or even a gaming console, Connected TVs are finding their way into more consumer’s homes than ever…
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Not only has lockdown seen streaming rates rise through the roof, but if the demise of linear TV was ever up for debate, recent reports show that live TV is alive, kicking and here to stay.  So, what’s the status for linear TV? The broadcasting industry is witnessing a lot of changes in viewer habits.…
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