Category: blog

‘Streaming Wars’ is a phrase we have all come to know over the past few years. The question is, who is waging the war?  The streaming industry has taken over our smart TV’s, laptops and tablets. It was way back in 2007 when Netflix decided to diversify into online streaming. Since then, we have been…
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Before the modern age of easy access online streaming, casual viewing and binging, the film industry saw threats only from VHS, TV, DVD and Blu-ray. And even then, the box office had some degree of control over how and when films premiered on the small screen. Nowadays, viewer habits have evolved far past the humble…
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Throughout 2020, consumer habits and overall viewer behavior changed in direct response to massive global crises. Viewership figures soared during the pandemic as consumers found themselves isolating at home with a feverish desire for fresh and original content. But how are advertisers looking to spend their money in the media in 2021? Is mobile-first viewing…
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Traditionally, religious organisations and houses of worship have invariably brought people together, shaped inclusive communities and provided safe spaces for individuals to share and practice their beliefs. As 2020 bought a wave of change for many communities, the landscape for houses of worship have had to adjust. Developments in technology have meant that religious organisations…
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If you know PlayBox, you’ll know we’re obsessed with OTT. Our customer base and partners have, throughout 2020, been embracing the OTT revolution. We’ve been incredibly privileged to have helped some of our most valued customers in creating innovative on-demand platforms and all new ways of delivering enriching content to their audience. Of course, this doesn’t…
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Throughout 2020, it has been clear to see that many aspects of our society have been substantially altered and put on hold. To tide us over, the need for fresh and innovative online entertainment perseveres. Over the past months, few industries have been as thrilling and fast-paced as the developing Esports industry. Guild Esports, an…
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 By Ben Gunkel, Chief Commercial Officer, PlayBox Technology  In my view, imitations often get a bad rap — from Elvis Presley impersonators and fake designer handbags, to technologies that are ‘just like the real thing’. Of course I’m not condoning imitators; imitators or imitations don’t necessarily mean that you, as an original brand, are losing…
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As the ‘Streaming Wars’ continue to disrupt the wider broadcasting industry, it’s a race to the top for traditional broadcasters and content providers who are expanding their offering into the OTT space.  HBO Max broke into the US in May and BritBox expanded into the UK last year. Quibi launched in March of this year,…
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Worldwide lockdowns created nothing short of a perfect storm for do-it-yourself video content and a further boost to the profile of ‘social broadcasting’. So what is social broadcasting? It can be summarised as video and audio delivered by individuals that bypasses the traditional broadcast vehicles (radio, print or TV) and makes use of new technologies,…
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Year of Transformation and Uncertainty  2020 has been a year of uncertainty and unrest for many communities across the globe. The Coronavirus has altered the structure of our lives as we know it, coupled with tragic environmental disasters, sociopolitical issues and residual economic downturn. Amongst the chaos, a mental health crisis has been escalating –…
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