Category: market trends

Artificial intelligence (AI) is transforming the broadcast industry in Europe and beyond. AI can help broadcasters improve their content creation, distribution, and monetization processes, as well as enhance the user experience and engagement. In this blog post, we will explore some of the current and future applications of AI in the European broadcast industry,. AI…
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Display ad servers (DAS) are a critical part of the broadcasting industry. They are responsible for delivering ads to viewers in a timely and relevant manner. In recent years, AI has been increasingly used to improve the performance of DAS. What is a Display ad server? A display ad server is a software application that…
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The advertising landscape is constantly shifting, and the latest predictions from experts suggest that 2023 will be no different. It is expected that there will be a significant shift in advertising spending, and it is important for businesses to understand how this shift will impact them. In this blog post, we will explore the implications…
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Suddenly, everyone is talking about FAST. FAST is free, ad-supported streaming television: services that to the consumer are free, with the revenue coming from people who buy advertising time around the programmes. The obvious question is: what is new? Commercial television, from day one, has been free to consumers at the point of viewing, funded…
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At its simplest level, the media business has three entities: the producer, which creates the programming; the distributor (broadcaster) which takes the work of the producer and disseminates it; and the consumer, who enjoys it. Content flows from producer to distributor to consumer. The producer receives an income from the distributor. The producer sells the…
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PlayBox Technology UK, the leading channel in a box provider for media companies worldwide, has recently completed an online study, looking at the online video market. The clear takeaway is that there is huge interest in new OTT platforms for direct-to-consumer content. The study addressed content owners and creators from broadcasters to YouTubers and vloggers.…
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Mergers and acquisitions (M&As) have long been a powerful strategic tool in a wide range of industries. The act of merging two distinct companies together, or one company acquiring another, is often the result of forward-thinking perspectives and the desire to grow and expand into different sub-industries, markets and niches. In the broadcasting and media…
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PlayBox Technology UK, the leading channel in a box provider for media companies worldwide, has published the results of its original research into viewing habits. It found that streaming platforms are now the preferred platform for entertainment content, and that viewers are as comfortable with viewing on a television, a computer or a smart device like a phone…
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