Category: Uncategorized

In this blog post, we will explore the roles of demand-side platforms (DSPs) and supply-side platforms (SSPs) in broadcast advertising. We will also discuss how they work together to optimize the delivery and performance of ads across different channels and devices. Before we dive into the details of DSPs and SSPs, let’s first understand what…
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Display ad servers (DAS) are a critical part of the broadcasting industry. They are responsible for delivering ads to viewers in a timely and relevant manner. In recent years, AI has been increasingly used to improve the performance of DAS. What is a Display ad server? A display ad server is a software application that…
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Are you considering creating an Over-the-Top (OTT) platform? An OTT platform is a streaming service that allows viewers to access video content on demand. It’s an incredibly important aspect of modern media consumption and is being adopted by a growing number of viewers. To make the most of your OTT platform, you need to make…
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PlayBox Technology and Global Distribution Partner Up to Bring Cutting-Edge OTT Streaming and AVOD / FAST TV Solutions to Content Owners Worldwide PlayBox Technology, a global leader in broadcast playout and channel branding solutions, has announced a strategic partnership with Global Distribution, a specialist distributor within the media and entertainment industries. The partnership aims to…
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