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In today’s digital entertainment landscape, streaming has evolved from a novel technology to the primary way people consume content. At PlayBox Technology, we’ve observed several key trends that highlight why strategic scheduling has become more crucial than ever for broadcasters and content providers. The Shifting Landscape of Viewer Behaviour The way audiences consume content has…
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In today’s rapidly evolving media landscape, broadcasters face the challenging task of serving audiences across both traditional linear television and modern streaming platforms. PlayBox Technology’s Cosmos and Mega ICX represent a significant advancement in hybrid playout solutions, offering broadcasters the tools to navigate this complex environment effectively. The Evolution of Broadcasting The broadcasting industry has…
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Revolutionizing Broadcast Management with Cutting-Edge Technology LONDON, UK – PlayBox Technology today announced a significant update to Cosmos, its comprehensive end-to-end playout solution, delivering unprecedented capabilities for modern broadcasters and media organizations. Breakthrough Features Set New Industry Standard The latest Cosmos release represents a quantum leap in broadcast technology, offering media professionals an unparalleled combination…
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In this blog post, we will explore the roles of demand-side platforms (DSPs) and supply-side platforms (SSPs) in broadcast advertising. We will also discuss how they work together to optimize the delivery and performance of ads across different channels and devices. Before we dive into the details of DSPs and SSPs, let’s first understand what…
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Display ad servers (DAS) are a critical part of the broadcasting industry. They are responsible for delivering ads to viewers in a timely and relevant manner. In recent years, AI has been increasingly used to improve the performance of DAS. What is a Display ad server? A display ad server is a software application that…
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Are you considering creating an Over-the-Top (OTT) platform? An OTT platform is a streaming service that allows viewers to access video content on demand. It’s an incredibly important aspect of modern media consumption and is being adopted by a growing number of viewers. To make the most of your OTT platform, you need to make…
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PlayBox Technology and Global Distribution Partner Up to Bring Cutting-Edge OTT Streaming and AVOD / FAST TV Solutions to Content Owners Worldwide PlayBox Technology, a global leader in broadcast playout and channel branding solutions, has announced a strategic partnership with Global Distribution, a specialist distributor within the media and entertainment industries. The partnership aims to…
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