The Top 10 Must-Have Features for Your Over-The-Top (OTT) Platform

The Top 10 Must-Have Features for Your Over-The-Top (OTT) Platform

Are you considering creating an Over-the-Top (OTT) platform? An OTT platform is a streaming service that allows viewers to access video content on demand. It’s an incredibly important aspect of modern media consumption and is being adopted by a growing number of viewers. To make the most of your OTT platform, you need to make sure it has all the essential features. In this blog post, we’ll look at the top 10 must-have features for your OTT platform.

1) A User-Friendly Interface

When it comes to creating a successful OTT platform, the user experience is key. This means that having an easy-to-use and intuitive interface is essential. Users should be able to navigate your platform with ease, so consider using a platform that is user-friendly and straightforward. The right interface will help to increase engagement and keep viewers coming back to your OTT platform.

Make sure your platform has a clear navigation bar and design elements that are easy to understand. Provide viewers with helpful hints when they access your platform so they can get up and running quickly. Also, consider providing custom profiles for users to tailor their experience on your OTT platform. With a personalized approach, users can access content quickly and easily.

User-friendliness also extends to search functions and content discovery. People should be able to quickly find what they are looking for on your OTT platform. Try adding filters or categories so users can narrow down their search and quickly find the content they are looking for.

Ultimately, the success of an OTT platform relies heavily on the user experience. A user-friendly interface will help ensure that viewers have a positive experience with your platform and keep them engaged.

2) Ease of Use

One of the most important features to consider when creating an Over-The-Top (OTT) platform is ease of use. It’s essential to make sure that users can easily access and navigate your content, whether they’re on a mobile device or computer. A good OTT platform should have a user-friendly interface that makes it simple for people to find what they’re looking for. Additionally, features such as search boxes and filters can help users quickly locate the content they need. By offering an intuitive experience, you’ll encourage more users to sign up and become loyal customers. To ensure the best possible user experience, it’s essential to test out the platform on a variety of devices and browsers to make sure everything works as it should.

3) Compatibility with Multiple Devices

Having the ability to deliver content on multiple devices is a must-have feature for any successful OTT platform. Consumers expect their streaming service to be accessible on their computer, smartphone, tablet, smart TV, and other connected devices. Being able to provide this compatibility ensures that users are able to access your content no matter what device they are using.

To achieve this, your OTT platform should support as many popular devices as possible. This includes everything from Apple and Android smartphones and tablets, to Smart TVs, game consoles, Roku, Amazon Fire TV and other streaming players. In addition, your platform should support streaming over Wi-Fi, 4G/5G cellular networks, satellite television, or any other popular method of delivering content.

By supporting multiple devices and platforms, you can provide an easier user experience and reduce the chances of potential customers being turned away because they can’t use your service on their device of choice. As a result, your OTT platform can reach a larger customer base and increase engagement levels.

4) Cloud-Based Storage

Cloud-based storage is an essential feature for any OTT platform. By using cloud-based storage, your users will be able to store and access their content anytime, anywhere, on any device. This makes it easier for them to manage their content library and stay up to date with the latest offerings. Cloud-based storage also makes it easier to provide high-quality streaming experiences by allowing content providers to easily store and deliver large amounts of data. This can help reduce buffering times and provide a seamless viewing experience. Additionally, cloud-based storage ensures that your users’ data is secure and safe from potential threats. With cloud-based storage, you can guarantee that all of your user’s data is stored safely and securely in the cloud, so they never have to worry about data loss or security breaches.

5) Social Media Integration

Social media integration is an important feature to consider when building your Over-the-Top (OTT) platform. OTT platforms can leverage social media integration to help promote their services and grow user engagement. Through integrating popular social networks such as Facebook, Instagram, Twitter, and YouTube, users can quickly share content, comment on content, and discuss topics with other users. This not only encourages engagement, but also helps to create a stronger sense of community around the OTT platform.

In addition to creating a sense of community, social media integration can also be used to promote content and events, which can further increase user engagement and viewership. Through connecting with social media, users can quickly and easily spread the word about their favorite content and events happening on the OTT platform. This type of promotion is invaluable for businesses seeking to grow their audience and generate more revenue.

Overall, social media integration is an essential feature for any OTT platform. By integrating popular social media networks, businesses can easily promote their content, engage their users, and build a vibrant community.

6) E-Commerce Functionality

One of the most important features for an OTT platform is e-commerce functionality. This allows users to purchase content directly from the platform. It also enables companies to monetize their content more effectively and expand their revenue stream.

E-commerce functionality can be added in different ways. Some platforms offer a wide range of payment options, such as credit cards, PayPal, and Apple Pay. Others might focus on subscription-based plans or a hybrid model, where users can purchase individual items or access a variety of content through subscription plans.

In addition to payments, e-commerce functionality can also provide customers with a better user experience by offering advanced search filters, customized recommendations, product ratings and reviews, and other features. This type of functionality helps customers find what they’re looking for quickly and easily.

E-commerce functionality is essential for any OTT platform, as it allows customers to purchase content directly from the platform. It also enables companies to monetize their content more effectively and expand their revenue stream. With the right tools and features, an OTT platform can offer its users an engaging and personalized shopping experience that will keep them coming back.


When it comes to monetizing your OTT platform, you need to consider the various models available. The three main models are AVOD (Advertising Video On Demand), SVOD (Subscription Video On Demand), and TVOD (Transaction Video On Demand). 

AVOD is a model that requires no subscription or purchase. Instead, users view content for free in exchange for watching ads. This is the most common model used on OTT platforms and works best with a large user base.

SVOD is a subscription-based model where users pay a monthly or annual fee to access content. This model is ideal for platforms offering exclusive content or large libraries of content. It is also the most successful way of monetizing OTT services since it allows for recurring revenue.

TVOD requires users to purchase individual pieces of content. This is often used for special events such as pay-per-view sports matches or concerts. It is also used for platforms offering high quality content at premium prices. 

No matter which model you choose, having a clear and transparent pricing structure will help users understand the value of your content and the cost associated with viewing it. Additionally, in combination with its bespoke Display Ad Server, it enables you to target your specific audiences. Finally, it’s important to consider the legal implications of each model and ensure you are compliant with all regulations when monetizing your OTT platform.

8) Push notifications

Push notifications are an essential feature for any OTT platform. These messages can alert users to new content or upcoming events, helping you keep your customers engaged and informed. Push notifications allow you to send out customized messages to your subscribers in real-time, making it easy to keep your users up-to-date. Push notifications also provide a great way to re-engage users who may have forgotten about your service or not interacted with it in some time. Push notifications can be used to inform customers of new content, special offers, or other important updates. When used strategically, push notifications can be an effective way to increase engagement and build loyalty among your customer base.

9) Live Streaming

Live streaming is a great feature to have on an over-the-top (OTT) platform. Live streaming provides viewers with real-time content and creates an engaging user experience. It also allows for more direct interaction between viewers and creators. 

On an OTT platform, live streaming can be used for a variety of purposes. Live streaming can be used to broadcast live events, shows, podcasts, interviews, sports games, and other entertainment programs. Live streams can be set up to reach audiences across different countries and languages. 

In order to ensure smooth live streaming services, the OTT platform should be equipped with powerful and reliable streaming technologies that are capable of transmitting high-quality streams. The OTT platform should also support various media formats and offer a range of monetization options such as subscription, pay-per-view, or ad-supported streaming. 

Live streaming has become an increasingly important feature in the entertainment industry and is essential for any successful OTT platform. By offering live streaming capabilities, OTT platforms can keep users engaged and build a larger and more diverse customer base.

10) Data Analytics

Data analytics is essential for any OTT platform in order to accurately measure success. With data analytics, you can track and analyze user engagement, such as the number of viewers, watch time, and churn rate. This will help you better understand what content your audience is watching and how to optimize the user experience. Furthermore, you can use this data to measure the effectiveness of marketing campaigns and discover new opportunities to monetize your content.

Data analytics tools also provide powerful insights into consumer behaviors and trends. This can give you a competitive edge by allowing you to understand what your customers want and tailor your content accordingly. Additionally, data analytics can provide valuable insights into your operational performance, such as viewer retention rates, server load times, and video stream quality. All of this information can be used to improve the overall efficiency and user experience of your OTT platform.