Month: January 2019

Will AI Dominate in Broadcasting in 2019?

In almost every area of modern technology, we’re beginning to see the implementation of AI/ML (artificial intelligence and machine learning). AI/ML made inroads in broadcasting and video production in 2018, but these industries are still a ways out from utilizing this technology to its fullest potential. Whether or not it fully takes off this year,…
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PlayBox Technology Announces Customer Reward Programme

PlayBox Technology has announced the launch of their new Customer Reward Programme. With the new scheme, the users will have access to PlayBox’s portfolio of diverse incentives including discounts, flexible payment solutions, loyalty scheme and extended warranty. “It’s become increasingly important for retailers to build meaningful relationships with consumers through personalised communications, relevant promotions, and…
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Broadcasting and Media Trends to Pay Attention to in 2019

In the age of digital transformation, broadcasting and media are always on the brink of change. To help you stay up-to-date on the newest consumer trends, we’ve compiled a list of the most important trends that will drive the industry this year: 1. TV advertising is still the most effective method Despite reported drops in…
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What TV Stands to Gain from Being Socially Responsible

Media, TV in particular, has a unique position as a source of facts and data as well as a societal moral touchstone. Now more than ever, consumers are scrutinizing the ethics of the businesses they support, and TV is no exception. Whether in the actions broadcasters take or the content they deliver, viewers are paying…
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TV Isn’t Dead (But It Also Isn’t Growing)

The future of television, supported by ads, has been the subject of concern and speculation for the past several years as more and more SVoD (subscription video on demand) providers enter the scene. There are two main threats to TV currently: the first is shrinking audience reach, and the second is the rising cost for…
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Broadcasts We Love: BeatBox TV, a Free-Access R&B Channel

BeatBox TV is a monument to all that independent creators can achieve in modern broadcasting. Founded by award-winning composer and musician Rajan Kocchar, BeatBox TV is a free-access television channel dedicated to promoting Asian music and culture.  Kocchar intends to fill a significant gap in the music industry by connecting up and coming musicians, as…
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