Position Papers and Statements
Evolution of Online Display Advertising
This in-depth white paper covers the origins of digital ads, the rise of banner ads, the impact of programmatic advertising, and the influence of mobile and social media.
Audience Growth and Ad Relevance
This white paper analyses the the changing landscape media and entertainment and the impact of ad relevance on audience growth
VAST vs SCTE
This white paper explores the advantages of using VAST (Video Ad Serving Template) over SCTE (Society of Cable Telecommunications Engineers) for advertisers.
The Growing Demand for OTT Monetization
White paper analysing the popularity of OTT and VOD platforms among broadcasters and content creators looking to monetize their content in new ways.
The Changing Face of Video Consumption
PlayBox Technology , the leading channel in a box provider for media companies worldwide, has published the results of its original research into viewing habits
Virtual Playout in the Cloud
Today’s rapidly changing broadcast marketplace needs faster channel launch and much more flexible content management, the ongoing need to reduce infrastructure and production costs
Over the years, we have regularly conducted research and sought insights from outside of PlayBox Technology to help us understand the needs of our clients and partners.
