Ad serving is the process of delivering ads to online audiences through websites, apps, or other digital platforms. Ad serving involves multiple parties, such as advertisers, publishers, ad networks, ad exchanges, and ad servers. In this blog post, we will explain the basics of ad serving for two popular types of streaming TV services: AVOD…
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In this blog post, we will explore the roles of demand-side platforms (DSPs) and supply-side platforms (SSPs) in broadcast advertising. We will also discuss how they work together to optimize the delivery and performance of ads across different channels and devices. Before we dive into the details of DSPs and SSPs, let’s first understand what…
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Artificial intelligence (AI) is transforming the broadcast industry in Europe and beyond. AI can help broadcasters improve their content creation, distribution, and monetization processes, as well as enhance the user experience and engagement. In this blog post, we will explore some of the current and future applications of AI in the European broadcast industry,. AI…
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PlayBox Technology is a world-wide leader in broadcast innovation. It has recently announced a significant expansion of its services within the United Kingdom. The company is known for its cutting-edge playout solutions in the television and media industry. It is set to provide its state-of-the-art technology to few prisons across the UK. This aims to…
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Live video streaming is a popular way to broadcast events, shows, games, and more to a global audience. But how do you set up a live video stream with PlayBox Technology, one of the leading providers of playout and channel branding solutions? Here we will show you how to stream live video with PlayBox Technology…
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PlayBox Technology, a leading provider of broadcast and digital media solutions, has reported a successful IBC Show 2023, where it showcased its latest innovations in its FAST TV, AVOD, SVOD and TVOD platform. The company also announced its commitment to Grass Valley’s AMPP platform, with a number of new integrations and enhancements planned. London, UK…
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How is Streaming Changing the Film Industry? In the age of streaming, the way we watch movies is changing, and with it the way the film industry operates. With new streaming services such as Netflix, Amazon Prime, and Hulu coming onto the scene, the landscape of the film industry is rapidly evolving. In this blog…
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Display ad servers (DAS) are a critical part of the broadcasting industry. They are responsible for delivering ads to viewers in a timely and relevant manner. In recent years, AI has been increasingly used to improve the performance of DAS. What is a Display ad server? A display ad server is a software application that…
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Are you considering creating an Over-the-Top (OTT) platform? An OTT platform is a streaming service that allows viewers to access video content on demand. It’s an incredibly important aspect of modern media consumption and is being adopted by a growing number of viewers. To make the most of your OTT platform, you need to make…
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PlayBox Technology, a leading provider of ad serving solutions for the digital video industry, today released a white paper comparing the benefits of VAST and SCTE, two popular ad serving technologies. “VAST and SCTE are two very different technologies, and the best choice for your business will depend on your specific needs,” said Phillip Neighbour,…
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