Month: January 2024

Ad serving is the process of delivering ads to online audiences through websites, apps, or other digital platforms. Ad serving involves multiple parties, such as advertisers, publishers, ad networks, ad exchanges, and ad servers. In this blog post, we will explain the basics of ad serving for two popular types of streaming TV services: AVOD…
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In this blog post, we will explore the roles of demand-side platforms (DSPs) and supply-side platforms (SSPs) in broadcast advertising. We will also discuss how they work together to optimize the delivery and performance of ads across different channels and devices. Before we dive into the details of DSPs and SSPs, let’s first understand what…
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