Month: October 2020

Imitation, Flattery and the Value of Experience

 By Ben Gunkel, Chief Commercial Officer, PlayBox Technology  In my view, imitations often get a bad rap — from Elvis Presley impersonators and fake designer handbags, to technologies that are ‘just like the real thing’. Of course I’m not condoning imitators; imitators or imitations don’t necessarily mean that you, as an original brand, are losing…
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OTT and the future of Direct to Consumer Broadcasting

As the ‘Streaming Wars’ continue to disrupt the wider broadcasting industry, it’s a race to the top for traditional broadcasters and content providers who are expanding their offering into the OTT space.  HBO Max broke into the US in May and BritBox expanded into the UK last year. Quibi launched in March of this year,…
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Special Edition of “In the Hub” Podcast with Oli Slipper

Today marks the release of the eighth episode of the In the Hub Podcast – “The Future of Sports Broadcasting” with special guest Oliver Slipper. Oli is a former pro cricketer, founder of Perform and current Chairman of Pitch International, a leading sports marketing agency. In this podcast episode, Neil and Oli discuss his incredible career within…
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Social Broadcasting is Booming

Worldwide lockdowns created nothing short of a perfect storm for do-it-yourself video content and a further boost to the profile of ‘social broadcasting’. So what is social broadcasting? It can be summarised as video and audio delivered by individuals that bypasses the traditional broadcast vehicles (radio, print or TV) and makes use of new technologies,…
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