Suddenly, everyone is talking about FAST. FAST is free, ad-supported streaming television: services that to the consumer are free, with the revenue coming from people who buy advertising time around the programmes. The obvious question is: what is new? Commercial television, from day one, has been free to consumers at the point of viewing, funded…
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For sports teams and organisations, the fans are all important. They are a demanding audience, always expecting the highest quality in coverage as well as a wealth of background detail and stories about the players and clubs. In short, sports fans actively want to be involved with their favourite teams and players, and content rights…
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In today’s media landscape, there’s an important question on the top of every broadcaster’s mind: How do I make money from my video content? Before internet connectivity and video-on-demand, the sole method of generating revenue was through advertising on linear television channels. Fast forward to 2022 and the industry couldn’t be more different. Content owners…
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You create content. You might be a production company, or you might be another sort of organisation that owns the rights to something. That could be anything from video marketing materials and how-to videos for a commercial company to sports events or worship leadership. You may already have routes to an audience, but working through…
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No industry has felt the effects of digital change as much as broadcasting has in the past few years. Broadcasters have had to adapt to drastic evolution in workflow, platforms, and consumer needs, which provided great opportunities to forward-thinking businesses while forcing the less-agile to play catch-up. Even more change is still to come, especially…
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