The advertising landscape is constantly shifting, and the latest predictions from experts suggest that 2023 will be no different. It is expected that there will be a significant shift in advertising spending, and it is important for businesses to understand how this shift will impact them. In this blog post, we will explore the implications…
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In the era of digital media, hyper personalisation has become a major factor in the broadcasting and streaming industry. In today’s world, viewers have more control than ever over their media consumption. Hyper personalisation allows broadcasters and streaming services to tailor their content to each viewer’s individual tastes, enabling them to deliver more relevant and…
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PlayBox Technology and Global Distribution Partner Up to Bring Cutting-Edge OTT Streaming and AVOD / FAST TV Solutions to Content Owners Worldwide PlayBox Technology, a global leader in broadcast playout and channel branding solutions, has announced a strategic partnership with Global Distribution, a specialist distributor within the media and entertainment industries. The partnership aims to…
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PlayBox Technology is proud to announce its membership in the Grass Valley Alliance. Our products OTT Stream CMS and AVOD solution are now available on Agile Media Processing Platform (AMPP®). AMPP is a live production, management, and distribution SaaS platform. AMPP connects hardware, software, and cloud-native services with a unified user experience as a foundation…
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PlayBox Technology, the leading channel in a box provider for media companies worldwide, has completed implementation of a scheduling and playlist system for Visjon Norge, based in Mjøndalen, north of Oslo in Norway. Founded in 2003, Visjon Norge is a Christian television channel, broadcasting 24 hours a day to the whole of the Nordic region…
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In recent years, the growth of over-the-top (OTT) delivery systems has been nothing short of remarkable. This new form of content delivery has disrupted the traditional television and cable industry and is rapidly becoming the preferred way to watch movies, TV shows, and live sports. In this blog post, we’ll take a look at the…
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PlayBox Technology, the leading channel in a box provider for media companies worldwide, has enhanced its OTT Stream Content Management System product with a fully integrated, highly automated ad server. Whether the streaming service is an alternative delivery platform for a broadcaster or a new service from a content owner, it means that advertising revenues…
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Forecasts suggest that the annual spend on advertising, worldwide, is set to grow again in 2023. This is good news for broadcasters, particularly in the traditionally quiet year of the four-year cycle, with no Olympics or football championship. Magna Global suggests that advertising growth in the US will be 5.8% in 2023. The Dentsu Ad…
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London, UK, 08/12/22 – PlayBox Technology, the leading channel in a box provider for media companies worldwide, has worked with Hala London to transform its playout workflows. The new playout automation platform encompasses scheduling, ingest, graphics and playout. Hala London started life as an online visual radio station, providing content in English and Arabic that…
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Traditionally, making movies has been separated from the business of showing them to the public. Producers of films make deals with distributors, who negotiate with cinema chains, who market the movies to their local audiences. Revenues pass back up the chain, and inevitably every person along the line takes a cut. It is hard to…
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