If you are looking for a way to reach your audience more effectively and efficiently, you might want to consider using Automatic Content Recognition (ACR) technology. ACR is a feature that allows smart TVs and other devices to identify the content that is being played on the screen, such as TV shows, movies, commercials, etc.
By using ACR data, advertisers can gain insights into the viewing habits and preferences of their target consumers, and tailor their ads accordingly. For example, if a viewer is watching a sports program, they might see an ad for a sports drink or a fitness app. Or if they are watching a comedy show, they might see an ad for a streaming service or a snack brand. ACR can also help advertisers avoid showing the same ad repeatedly to the same viewer, which can reduce ad fatigue and increase ad effectiveness.
ACR works by analyzing the audio and video signals of the content that is being played on the screen, and comparing them to a database of known content. The database can include information such as the title, genre, cast, network, air date, etc. of the content. ACR can also detect when the content switches from one program to another, or from a program to an ad break.
This way, ACR can provide real-time and accurate information about what the viewer is watching at any given moment. ACR can also be integrated with other data sources, such as online behavior, location, demographics, etc., to create a more comprehensive profile of the viewer and their interests. This can enable advertisers to deliver more relevant and personalized ads across different platforms and devices.
ACR is a powerful tool that can help advertisers optimize their targeting strategy and reach their audience more effectively. By using ACR data, advertisers can create more engaging and impactful ads that resonate with their consumers and drive them to action. If you want to learn more about how ACR works and how you can use it for your advertising campaigns, watch this quick explainer video below.
How to use ACR data for targeting your audience?
ACR is a technology that allows smart TVs and other devices to identify the content that is being played on the screen, such as TV shows, movies, commercials, etc. ACR data can help you understand the viewing habits and preferences of your target consumers, and target them with ads that match their interests. Here are some steps on how to use ACR data for targeting your audience:
- Find a partner that can provide you with access to ACR data and tools. There are many companies that offer ACR solutions, such as Nielsen, Alphonso, Samba TV, etc. You can choose the one that suits your needs and budget.
- Create segments of viewers based on their content preferences and behaviors. You can use ACR data to segment your audience based on various criteria, such as the genre, network, time slot, etc. of the content they watch, as well as their online behavior, location, demographics, etc. For example, you can create a segment of viewers who watch comedy shows on Netflix, or a segment of viewers who watch sports programs on ESPN.
- Target your segments with ads that match their interests. You can use ACR data to deliver ads that are relevant and personalized to your segments across different platforms and devices. For example, you can show an ad for a streaming service or a snack brand to the comedy segment, or an ad for a sports drink or a fitness app to the sports segment. You can also use ACR data to avoid showing the same ad repeatedly to the same viewer, which can reduce ad fatigue and increase ad effectiveness.
- Measure the performance of your ads and optimize them accordingly. You can use ACR data to track the impact of your ads on your segments, such as their reach, frequency, engagement, conversion, etc. You can also use ACR data to test different versions of your ads and see which one performs better. You can use this feedback to improve your ads and targeting strategy.
ACR is a powerful tool that can help you optimize your targeting strategy and reach your audience more effectively. By using ACR data, you can create more engaging and impactful ads that resonate with your consumers and drive them to action. If you want to learn more about how ACR works and how you can use it for your advertising campaigns, watch this quick explainer video below.