The media and broadcasting industry has been looking at file-based workflows for over 10 years. It is an end-to-end workflow, in which digital media is stored in files, from ingest to playout.
Broadcasting systems are now undergoing a huge transition from existing digital (SDI) infrastructure to an all-IP-based / MPEG-compliant transport streams & file-based (network) operation.
Traditional media platforms provide multiple means multiple means to transfer content across the campus, across cities, etc. (compressed-files or streaming media).
The ability to handle any video and audio technology is one of the main attractions of IP technology.
IP adds the so-called “IP LAN/WAN convergence,” making it easier to achieve savings and greater flexibility by sharing equipment, studios, control rooms and manufacturing personnel across sites.
Over the top (OTT) is a term used to describe to content providers that distribute streaming media directly to consumers via the Internet as a stand-alone product, bypassing telecommunications, multi-channel television and broadcasting platforms that traditionally act as controllers or distributors of such content.
OTT means “over-the-top,” a term used to deliver film and television content over the Internet, without requiring users to subscribe to traditional media: a traditional pay-TV cable or satellite.
After Netflix's success, each media company, content creator and distributor fights for viewers.
However, despite the prevalence of Pay-Per-View and advertising-based models, they will evolve and hybrid advertising-subscription models are likely to become the standard.
Media and enter digital transformation has created a range of OTT streaming services to compete with the traditional pay-TV entertainment houses.
In the global OTT streaming market, the number of players includes global biggies such as Amazon or Netflix, independent platforms such as TVF Play and Spuul.