Playout vs. Streaming
Personalizing Content For Maximum Impact
Content personalization represents a fundamental shift in marketing strategy. It moves away from the traditional one-size-fits-all approach by tailoring webpages, emails, and other forms of digital content to align with the specific characteristics, preferences, or behaviors of individual users.
IP and File-Based Technology
IP and File Based Technology
The media and broadcasting industry has been looking at file-based workflows for over 10 years. It is an end-to-end workflow, in which digital media is stored in files, from ingest to playout.
Broadcasting systems are now undergoing a huge transition from existing digital (SDI) infrastructure to an all-IP-based / MPEG-compliant transport streams & file-based (network) operation.
Understanding IP networks
The ability to handle any video and audio technology is one of the main attractions of IP technology.
IP adds the so-called “IP LAN/WAN convergence,” making it easier to achieve savings and greater flexibility by sharing equipment, studios, control rooms and manufacturing personnel across sites.
OTT Services
Over the Top Business Services
Over the top (OTT) is a term used to describe to content providers that distribute streaming media directly to consumers via the Internet as a stand-alone product, bypassing telecommunications, multi-channel television and broadcasting platforms that traditionally act as controllers or distributors of such content.
New OTT Revenue Sources – On Screen and Off Screen
After Netflix’s success, each media company, content creator and distributor fights for viewers.
However, despite the prevalence of Pay-Per-View and advertising-based models, they will evolve and hybrid advertising-subscription models are likely to become the standard.
OTT Directory – Lists of Key Vendors and Capabilities
Media and enter digital transformation has created a range of OTT streaming services to compete with the traditional pay-TV entertainment houses.
In the global OTT streaming market, the number of players includes global biggies such as Amazon or Netflix, independent platforms such as TVF Play and Spuul.
Digital Advertising Ecosystem
Intro to Programmatic Advertising
Programmatic advertising represents a fundamental shift in how digital advertising is bought and sold. Instead of relying on traditional, often manual processes involving direct negotiations and insertion orders, programmatic advertising utilizes automated technology to facilitate these transactions
