The media and broadcasting industry has been looking at file-based workflows for over 10 years. It is an end-to-end workflow, in which digital media is stored in files, from ingest to playout.
Broadcasting systems are now undergoing a huge transition from existing digital (SDI) infrastructure to an all-IP-based / MPEG-compliant transport streams & file-based (network) operation.
The ability to handle any video and audio technology is one of the main attractions of IP technology.
IP adds the so-called “IP LAN/WAN convergence,” making it easier to achieve savings and greater flexibility by sharing equipment, studios, control rooms and manufacturing personnel across sites.
Over the top (OTT) is a term used to describe to content providers that distribute streaming media directly to consumers via the Internet as a stand-alone product, bypassing telecommunications, multi-channel television and broadcasting platforms that traditionally act as controllers or distributors of such content.
After Netflix's success, each media company, content creator and distributor fights for viewers.
However, despite the prevalence of Pay-Per-View and advertising-based models, they will evolve and hybrid advertising-subscription models are likely to become the standard.
Media and enter digital transformation has created a range of OTT streaming services to compete with the traditional pay-TV entertainment houses.
In the global OTT streaming market, the number of players includes global biggies such as Amazon or Netflix, independent platforms such as TVF Play and Spuul.