Welcome to the world of Premium Video on Demand (PVOD). It’s a rapidly evolving industry that offers users unprecedented access to premium content across multiple devices — and in some cases, even in theaters.
But what is PVOD, exactly? In this comprehensive guide, we’ll walk you through the basics of what it is and how it works, its benefits and drawbacks, and how you can leverage the platform to make your video content more profitable.
We’ll also explain the differences between PVOD and other video-on-demand options like subscription video services or ad-supported streaming services, so you can make informed decisions about which type of playback is best for your audience. And finally, we’ll share valuable tips for maximizing your PVOD performance. So let’s get started!
What Is Premium Video on Demand?
Have you ever been browsing the library of a streaming service, only to find that some of your favorite titles are marked as “premium”? Premium Video on Demand (VOD) is exactly that— a way for streaming platforms to offer exclusive or higher-end content to their users.
Unlike standard VOD services, premium VOD requires users to pay an additional fee beyond their monthly subscription cost. But why would you want to pay for something more? The answer is simple: premium VOD offers higher quality content than standard VOD. Not only will it come with bonus features like deleted scenes and behind-the-scenes footage, but it will also come with better production quality, more immersive sound and picture formats, and access to additional titles that are not available through regular subscriptions. Plus, many premium VOD providers offer the benefit of “early access,” meaning subscribers get early access to new releases before they are available in theaters or for other streaming services.
So, if you’re looking for a way to watch your favorite movies and shows in their best possible form, premium VOD is the way to go!
How Is Premium Video on Demand Different?
If you’re looking for the best viewing experience, Premium Video on Demand (VOD) is a great option. But what makes it so special?
Put simply, Premium VOD offers the same quality and convenience of traditional movie rentals, but with a few added perks. To begin with, you get access to exclusive content that you won’t find anywhere else – this includes early releases and special editions that people typically can only access through streaming services like Netflix or Amazon Prime.
Plus, when you purchase a Premium VOD title, you also get an array of customizable options. You can choose from various video types (e.g., HD Ultra-High Definition formats). You can also choose to add extras like Dolby 5.1 surround sound and interactive language guides to improve your viewing experience.
Finally, since Premium VOD movies are purchased rather than rented, they never expire; the title will be part of your library forever – provided the service offers it, of course. With this in mind, it’s important to research the service provider before signing up to make sure they have titles that interest you in their current library.
Key Benefits of a Premium Video on Demand Service
When it comes to understanding Premium Video on Demand, you must know the key benefits which come with it. There are countless advantages to upgrading your entertainment service, so let’s take a look at what sets Premium Video on Demand apart from other forms of entertainment:
Premium Video on Demand allows you to choose what content you want to watch and when you want to watch it. This means that you can tailor your entertainment experience to meet your needs, no matter the time or place. With a Premium Video on Demand subscription, you can access top-tier content anywhere, anytime.
With a Premium Video on Demand service, there’s no need to search endlessly for something entertaining to watch. Your service will provide an array of movies and TV shows curated just for your tastes and interests — so there’s always something new and exciting that appeals directly to you.
Your favorite shows and movies won’t be interrupted by commercials or ads when using a Premium Video on Demand service — so all the action is yours to enjoy. In addition, ad-free viewing gives uninterrupted access for the true fans who just want their favorite shows without interruption.
With these three key benefits of a Premium Video on Demand service — maximum flexibility, curated content, and uninterrupted viewing — it’s clear why these services are quickly becoming the preferred way of viewing entertainment for people around the world.
Various Types of Paid Video on Demand Services
If you want to get the most out of Premium Video on Demand (PVOD) services, then you need to understand the various types. Let’s break them down:
SVOD (Subscription Video On Demand)
As the name suggests, SVOD services are paid subscription-based services. They allow users to watch unlimited content for a monthly fee. Popular SVOD’s include Netflix, Hulu and Amazon Prime Video.
TVOD (Transactional Video On Demand)
With TVOD services, customers pay an à la carte fee for each video they watch. This is great for viewers who don’t want to commit to a long-term subscription or who don’t watch a lot of video content. Popular TVOD’s include iTunes and Google Play Movies.
AVOD (Advertising Video On Demand)
These services are free or low cost and make money from displaying ads during playback or at specific breaks in programming. With AVOD, customers pay either nothing or next to nothing for watching videos, but they must expose themselves to advertising which may be somewhat intrusive—depending on where your target demographic stands with ads. Popular AVOD’s include Crackle and Pluto TV.
Pricing Models for a Premium Video on Demand Service
Payment is always a major concern when it comes to using any service, and the same applies for premium video-on-demand. You’ll have several pricing models to choose from when setting up your premium video on demand service. Here’s a quick look at the reality of those models:
AVOD (Advertising Video On Demand)
With an advertising Video on Demand service, you’ll be able to leverage your own company advertising (plus any additional third-party adverts) in exchange for free content. This model usually means that you won’t have any upfront fees, but you will need to share your revenue with advertisers and affiliates.
TVOD (Transactional Video On Demand)
If you prefer to go the transactional route, then you’ll be able to charge customers for each individual asset or video they consume. This is also known as “pay per view” and it’s a great option if you have a small catalog of content or if you’re focusing on special events or live streams.
SVOD (Subscription Video on Demand)
The subscription model is the most popular form of payment for premium video on demand services and allows customers to get access to the entire catalog for one monthly fee. This model is ideal if you want to increase user engagement and build an active user base since customers will be more likely to come back after they’ve watched one asset.
How to Market a Premium Video on Demand Service
One of the biggest questions when it comes to Premium Video on Demand (PVOD) is how to market it. After all, you’ve got to make people aware of your product, right?
Here are a few tips for marketing PVOD:
Use social media to get your message out. People are on Twitter and Instagram, so you can use those platforms—as well as other networks—to get the word out about your service.
Use influencer marketing. Reach out to influencers in your niche who have a sizable following and work with them to promote your service.
Create partnerships with other companies that offer complementary services or products and leverage their networks to get the word out about PVOD.
Utilize different types of media—TV, radio, and print—to get the message out about your product or service and build trust with potential customers.
Offer discounts for early adopters and incentivize existing customers with additional benefits such as loyalty points, exclusive access or discounts for friends and family.
Participate in industry events or conferences and take advantage of the opportunities that such events provide for networking, showcasing products, building relationships, and gaining visibility among key stakeholders in the industry.
With these tips in mind, you can create an effective marketing strategy that will help you reach more people and generate more awareness around PVOD services — helping you reach more potential customers faster!
With Premium Video on Demand, you have the ability to create unique and high-quality content on your own terms. As the streaming trend continues to grow, more and more people have access to premium video content at their fingertips. Whether you’re a creator, business, or consumer, there are plenty of ways you can benefit from Premium Video on Demand.
Whether you’re a content creator looking to reach a larger audience or a business leveraging the latest trends in content delivery, Premium Video on Demand provides the opportunity to build an audience and create content that resonates with users. The key is to understand the intricacies of the platform and how you can use it to launch, distribute, and monetize your content.
Premium Video on Demand is here to stay, and with the right understanding and strategy, you can leverage this platform to gain viewers, grow an audience, and monetize your content like never before.