PlayBox Technology launches Celebro Play and announces major Channel in a Box Neo+ upgrade
PlayBox Technology has launched Celebro Play, a new media orchestration platform for broadcast and streaming operations, and released a significant upgrade to its Channel in a Box Neo+ suite. The two products are independent and priced separately, addressing different layers of modern broadcast operations.
Both products are available now. Celebro Play introduces a unified, browser-based operational surface across a broadcaster’s facility, while Channel in a Box Neo+ has been upgraded with deeper automation, compliance and orchestration capabilities built directly into the channel suite. Customers can adopt either product on its own, or run both side by side.
Channel in a Box Neo+ — channel and orchestration in one
Channel in a Box Neo+ remains PlayBox’s modular six-module playout suite — AirBox Neo+, ListBox Neo+, CaptureBox Neo+, TitleBox Neo+, the TitleBox Dashboard and Clip Trimmer Neo+ — built on open technologies and deployable locally or remotely. With this release, the suite gains the automation, compliance and operational depth to orchestrate the channel itself, not just play it out.
New in this release
- Rules-based schedule generation, turning editorial rules into playlists and capture batches automatically
- EPG and traffic export built in
- Event-rule engine on top of GPI and TCP, for richer live and automated triggers
- Asset index with watch-folder operator UI
- SCTE ad-break reconciliation panel in AirBox
- Compliance recording profiles in CaptureBox and TimeDelayBox
- QC policy aligned with QcBox plus the on-air strip
- Integrated channel health across all modules, Caspar and disk
- DR readiness wizard combining mirror, SafeBox and failover testing
Existing Neo+ customers gain these capabilities within the modules they already operate. The release is positioned to bring channel-level orchestration into Neo+ itself, with no requirement to adopt a separate orchestration layer.
Celebro Play — orchestration across the facility
Celebro Play is a browser-based platform that brings ingest, asset management, scheduling, playout control, monitoring and compliance together into a single operational surface, across multiple channels and across multiple systems — including third-party. It is designed to connect to existing infrastructure with no rip-and-replace and no client installation.
Key capabilities
- Unified operational surface — live channel status, audio meters, signal health, with TAKE, HOLD, RESTORE and delay controls available to operators
- AI-assisted scheduling at facility scale, with operator approval required before any schedule is published
- Human-in-the-loop control — ingest approvals, playlist changes, failover handling and playout actions all require operator confirmation, with full audit logging and attribution
- Flexible deployment — orchestration layer over existing systems, hybrid, or standalone with integrated ingest and playout
- API-ready architecture for integration with third-party playout and broadcast systems
In short: Channel in a Box Neo+ runs and orchestrates the channel. Celebro Play runs and orchestrates the facility.
A view from the CEO
“When we look at what’s actually happening inside our customers’ facilities, the picture is consistent. Teams are smaller than they were five years ago, channel counts are higher, and the operational complexity sits in the gaps between systems that were never designed to talk to each other. That’s where errors creep in, that’s where viewers notice problems before the control room does, and that’s where good engineers spend their days doing work no one should have to do by hand.
“We built Celebro Play and the new Channel in a Box Neo+ to address that reality from two directions. Neo+ now brings the automation, compliance and channel health into the channel itself, so a single channel operation gets the orchestration depth that used to require a separate layer. Celebro Play takes the same principles to the facility — one operational surface across every channel and every system, including third-party, with operator confirmation and full attribution on every critical action.
“Deliberately, they are two products, not one. Many of our customers need only one. Some will benefit from both. We want each to stand on its own merits, fit the operations our customers actually run, and give them a path to modernise without ripping out infrastructure they trust. That’s what the market is asking for, and that’s what we’ve built.”
— Maya Ash, Chief Executive Officer, PlayBox Technology
Two products, each on its own merits
Celebro Play and Channel in a Box Neo+ are independent and priced separately. Many operations will adopt one or the other on its own. Larger facilities running multiple channels or mixed-vendor systems will often choose to run both — with Celebro Play sitting across Neo+ alongside any other systems in use — but neither product requires the other to deliver.
Availability
Both Celebro Play and the upgraded Channel in a Box Neo+ are available now. Broadcasters and media operators can request a demonstration tailored to their channels and workflows by contacting PlayBox Technology directly.
