PlayBox USA to Open

PlayBox Technology continues its expansion into international markets with the opening of an office in the USA. On 1stAugust, the doors open at PlayBox USA situated in Atlanta, Georgia to provide a full range of services for its existing and future American customers of its PC-based television playout systems.

With over 100 installations of PlayBox AirBox playout servers already in the country, PlayBox USA brings a full range of services directly to the rapidly growing number of existing customers in the local video broadcast market. Sales are supported both from Atlanta where Van Duke who heads up the US operation as well as East Coast sales, and Los Angeles where John Biedenharn is responsible for the West Coast. The customer care operations include 12 months hardware support for PlayBox systems and an optional further 12 months extension. It also offers annual software maintenance contracts.

Vassil Lefterov, General Manager, comments, “We have already established a considerable customer base in the USA and we are delighted that we can now offers them a full range of local support. Also this move is well timed as we are now delivering HD playout systems and this is of great interest in the American market.”

The opening of the US office is a further expansion PlayBox’s rapidly growing global sales network with offices already including: Belgrade (Serbia and Montenegro), Bucharest (Romania), Istanbul (Turkey), Sydney (Pacific), as well as the London-based international headquarters.