Ad Serving, Made Easy
Your versatile ad-serving solution
Ads are more than just a way to make money. They’re an opportunity to reach your audience and build relationships with them. Our ad server helps you create ads that fit every screen, so your message can be seen no matter where your customers are looking.
ADS THAT FIT EVERY SCREEN
We understand that every screen is different, so we create responsive ads that fit every screen size, from mobile devices, desktop monitors and TV screens.
Our ad server offers out-of-the-box and custom ad formats, ensuring the perfect ad for your audience. It works with display, native and video ads, eliminating compatibility issues or having multiple systems in place simultaneously. The Supply-Side Platform manages the complexities of digital advertising across multitude of ad formats.
ONE STOP SHOP SOLUTION
Our ad server is a one-stop solution that helps manage complex deals, maximize yield, and harness FAST TV and OTT services and offers advanced tools for ad podding, inventory management, and real-time analytics for informed action.
The AI-powered outbound traffic shaping, floor price recommendations, based on real-time marketplace signals, wrapper management, automation, yield optimization for header bidding, and real-time testing optimizations create opportunities for greater efficiency and higher monetization.
Stand-alone Solution for
CTV, FAST TV and OTT Platforms
In the world of digital advertising, an Ad Server plays a crucial role in managing and optimizing ad campaigns across various platforms, including CTV (Connected TV), FAST (Free Ad-Supported Television) and OTT (Over-the-Top). The Ad Server stands as an independent solution that works seamlessly with any vendor’s FAST or OTT platform, providing businesses with greater control, flexibility, and efficiency in their advertising efforts. The key benefits and functionalities of our Ad Server highlight its independence and compatibility with different platforms.
Independence and Compatibility:
One of the significant advantages of our Ad Server is its independence and compatibility with multiple vendors’ FAST TV or OTT platforms. Regardless of the platform you choose to advertise on, our Ad Server can integrate with it seamlessly. This independence empowers broadcasters to work with different vendors, adapt to changing technologies, and reach wider audiences across various channels. By leveraging the Ad Server, broadcasters can ensure a consistent and optimized advertising experience across their chosen platforms.
Centralized Ad Management:
Our Ad Server serves as a centralized hub for managing and delivering ads on FAST TV and OTT platforms. It enables broadcasters to handle their ad campaigns efficiently, providing features such as ad scheduling, targeting options, and inventory management. With the Ad Server, broadcasters have the freedom to control the content, viewability, and location of their ads, ensuring they align with their brand values and objectives. This centralized approach streamlines ad operations, enhances workflow efficiency, and simplifies campaign management.
Improved Targeting and Optimization:
Our Ad Server empowers broadcasters to optimize their ad targeting strategies. It offers advanced targeting capabilities, such as demographic, geographic, and other targeting options, allowing broadcasters to reach the most relevant audiences at the right time. By leveraging real-time data and analytics, the Ad Server helps broadcasters make informed decisions, refine targeting parameters, and maximize the effectiveness of their advertising campaigns. This optimization leads to improved ad performance, higher engagement, and increased ROI.
Accurate Reporting and Analytics:
Another essential feature of our Ad Server is its ability to provide comprehensive reporting and analytics. Broadcasters can gain valuable insights into ad impressions, clicks, conversions, and other key performance indicators. This data-driven approach enables businesses to measure the success of their advertising campaigns, identify trends, and make data-backed optimizations. By leveraging the reporting capabilities of our Ad Server, broadcasters can refine their targeting strategies, allocate budgets effectively, and achieve better results.
Creating engaging and dynamic ad experiences
AVOD, BVOD & FAST TV
PlayBox Technology offers a solution for building your own ad network.
With our Ad Server for AVOD, BVOD, & FAST, you can expand your advertising reach and connect with a network of successful publishers, helping your advertisers target their desired audience effectively.
For publishers, the Ad Server a convenient tool to manage and publish all their advertising campaigns from one central dashboard, featuring dynamic and interactive ads to enhance the user experience for their advertisers, simplify ad management and publishing with our DV+ ad server
YIELD MANAGEMENT & VIDEO SERVGING
A comprehensive stack of ad serving and optimization features designed to manage all aspects of the video advertising business. We offer real-time, actionable reporting, cross-screen ad serving, and a fully customizable optimization system, allowing for quick identification of revenue opportunities, trend detection, and potential issues, making managing the entire video advertising transparent and easy.
HEADER BIDDING
Our header bidding technology simplifies the process of managing video advertising. It reduces page load time, permitting users to control optimization logic. It allows for quick and easy creation without complicated ad setups. Our unique approach reduces browser load time, allowing for better user experience and monetization. It also simplifies deployment, allowing for a quick, developer-free roll-out.
AD POD & VMAP IMPLEMENTATION
Our next-generation OTT ad serving technology helps broadcasters to manage video streaming across all devices. It simplifies ad pod operations, allowing publishers to manage ad break rules and maximize revenue. It also offers ad schedule management, allowing publishers to set up and manage full schedules with real-time reporting.
Features
• Cloud-based ad serving and management solution • Flexibility across a range of channels, formats, and platforms
• SSP programmatic technology for selling inventory on a larger scale
• DSP technology for managing ads from multiple sources
• Integration with other ad agencies and networks through OpenRTB and XML feeds; • REST and JS API for gathering statistics and managing campaigns;
• Pre-bid invalid traffic filtering;
• Dynamic Ad Insertion (SSAI);
• GDPR compliance;
• Push notifications; • Video ads (IAB’s VAST Video linear/non-linear Tags and VPAID)
• Smart links;
• HTML5 ZIP and 3rd-party support;
• Various banner and rich media options; • Ads.txt & Ads.cert compliant;
• Frequency capping;
• Native ads;
• Real-time analytics;
• Targeting options;
• Cross-device advertising;
• Automated optimization;
• Dedicated self-service user panels;
• Global CDN for efficient ad delivery;
• Integration with OpenRTB PMP for direct deal management between buyers and sellers (optional)
• Possible integration with 3rd party DMP/CDPs, identity and measurement vendors;
FORMAT EFFICIENT
Our efficient ad server format improves performance and user experience. It reduces costs and increases revenue for website owners. An efficient ad server format loads quickly and uses minimal resources.
SEAMLESS OPERATION
The integration with multiple ad platforms and the centralization of campaign management and optimization tools, enables advertisers to run their campaigns more efficiently and effectively, maximizing their reach and return on investment.
DEMAND-SIDE PLATFORM
Our DSPs technology provides advertisers with a central platform to manage and optimize their digital advertising campaigns across multiple channels, formats, and devices and enables advertisers and brands to buy ad inventory through real-time bidding (RTB) on various ad exchanges and networks.
Benefits
• Increase fill rate by making inventory available to more buyers
• Manage ads from multiple sources in one platform
• Increase traffic supply and demand through integration with other ad agencies and networks
• Increase revenue through header bidding
• Create a more authentic brand with white labelling options
• Gather statistical information in various formats and easily manage campaigns through API
• Comply with GDPR regulations
• Ad personalisation through Server-Side Ad Insertion
• Retain visitors and increase conversions through push notifications
• Create engaging video ads with support for IAB’s VAST Video linear/non-linear Tags and VPAID
• Control over the placement and timing of video ads
• Easily sell or send traffic with smart links
• Create efficient and popular HTML5 banners and 3rd-party codes
• Embed ads in website content in a natural way with native ads
• Manage sub-accounts for publishers and advertisers with all campaign data in one place
• Deliver ads efficiently to users through global CDN
