PlayBox at CABSAT

PlayBox at CABSAT

Online advertising in streaming in broadcast Online advertising in streaming

International Convention and Exhibition Centre, Dubai, Stand: S3-C1

PlayBox Technology, the #1 international ‘TV channel in a box’ manufacturer with over 9,500 playout and branding channels worldwide, will participate in the CABSAT 2011 Conference and Exhibition together with the company’s Middle East representative Advanced Media LLC.

Developing and refining its core playout technology for over 11 years, PlayBox Technology offers the best of both worlds – broadcast performance and IT prices. PlayBox Technology will demonstrate its latest products including the popular award-winning TrafficBox traffic management system, AdBox and Remote Redundant Playout as well as previews of the latest developments from R&D. 


TrafficBox, is targeted at broadcasters needing TV business management solutions, includes all the features for programme planning, advertising sales and long-term playlists scheduling. It also enables the preparation of the physical material that is presented on-air: the video, audio, text, graphics and subtitles. The integrated traffic management system within TrafficBox is a client / server database application that allows a virtually unlimited number of users to access the server where all relevant data can be entered, saved and modified. It offers advantages in the overall management of both single and multi-channel TV operations, such as allowing programme planning to modify active rundowns without the involvement of the MCR personnel; or reducing the operator time required for everyday tasks.

AdBox – Seamless Ad Insertion

PlayBox Technology AdBox enables content owners to maximise their business potential by targeting advertisements for specific audiences with ad insertion and Digital Programme Insertion (DPI) in both SD and HD, in either SDI or DVB (ASI/IP). AdBox performs basic cost-effective digital ad insertion and can easily be scaled to meet the next-generation of targeted advertising solutions that are driving the revolution in today’s television advertising.

Remote Redundant Playout – Fully Automatic Remote Server

PlayBox Technology Remote Redundant Playout forms the centrepiece of the company’s unattended automated remote playout solutions. It enables the full operation and monitoring of distant broadcast playout using public internet as the link for all content delivery, control and monitoring. Customisable to fit user requirements, single and multi-channel operation, as well as full equipment redundancy, are available. Rather than offering only unbranded generic feeds, Remote Redundant Playout can enable the complete localisation of content branding, including commercials, station IDs, multilingual audio, subtitles, graphics and even programme content. This makes possible low-cost worldwide ‘local’ playout from any network operations location.


The PlayBox MAM media asset management system can be the heart of a small TV station or of a large broadcast centre. It can organise and manage the assets of single or multi-channel operations, as well as the other content of diverse business operations. PlayBox MAM is available as a stand-alone solution or working with PlayBox Technology ingest, playout and branding systems for all areas from production and post through to TV broadcasters and multi-channel playout centres.


The new NewsAir newsroom computer system integrates with PlayBox Technology CG, graphics and playout capabilities to offer performance and a new level of cost-effectiveness for newsroom operations. The NewsAir NRCS provides journalists with a networked collaborative environment that can include news archive, chat, a phonebook and agency news aggregation, as well as operation over the internet that can work either separately or integrated with video facilities. The combination of PlayBox Technology and NewsAir provides live news production and on-air performance at a fraction of the cost of established market suppliers, but not at the cost of performance and capabilities.

Technology Announcements

PlayBox Technology is showing some new developments at CABSAT.

QCBox (Quality Control Box)

Following its strategy of constant quality improvement, PlayBox Technology will be offering a universal quality control box intended to guarantee the successful playout of media files from its AirBox playout servers. The media files will be automatically checked prior to their use in playlists. The results will be saved in a metadata file allowing AirBox to play or skip a clip depending on its quality and the user settings. The basic QCBox configuration will provide the core tests required for files validation. Additional tests will be offered as options. 

Dynamic TitleBox Control in Runtime

This is a new approach for implementing complex TV projects involving main (background) video, CG and animations that are customised on the fly and dynamically controlled according to the requirements of the moment. Based on a detailed analysis of customer requirements, a stand-alone application is being developed to provide an interface between the user and a standard PlayBox TitleBox graphics server. This is delivered as a turnkey solution for the TitleBox to run live on-air. An early application is for the live display of gaming results.