TrafficBox Launches at NAB2007

TrafficBox Launches at NAB2007

Online advertising in streaming in broadcast Online advertising in streaming

 PlayBox Technology is to debut TrafficBox, its full-blown traffic management system, at NAB2007, which will be available for immediate delivery. This major expansion to the PlayBox range complements the existing products to complete a full TV and Internet broadcast transmission workflow. With all parts supplied from one vendor, users can benefit from powerful system integration features and have the confidence and convenience of a single source for all support. Owners also profit from the low cost – setting a new price-point for complete traffic management, and allowing many smaller users to take advantage of the features to streamline their business. 

Targeted at broadcasters who need business management solutions, TrafficBox has all the features required for programme planning, traffic scheduling and advertising sales operations. When integrated with the PlayBox automation system, TrafficBox allows new and existing broadcasters to achieve a more efficient workflow. And, as with other PlayBox products, TrafficBox runs on a PC to make a highly cost-effective solution.

TrafficBox is deigned for fast delivery and to be quickly up and running. It can be downloaded and installed via the Internet, and then remotely configured by PlayBox support staff. On-line training and support are also available over the Internet, so that PlayBox can swiftly be brought into action to immediately start providing its services. When integrated with the PlayBox’s Broadcast Automation System, TrafficBox allows new and existing broadcasters to achieve a more efficient workflow. 

Kornel Kathi, Director Marketing and Communications, comments, “I’m really excited about TrafficBox. It is the last item we needed to complete our PlayBox suite of transmission equipment all running on standard platforms. Traffic management has always been useful but the price too high for many of our customers. This changes that. It should be affordable for everyone.” 

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