PlayBox AdBox Technology allows content owners to optimize their market opportunities by targeting ads to specific audiences through ad insertion or digital program insertion (SCTE 35) in both SD and HD, either SDI (SCTE 104) or IP (SCTE 35).
AdBox implements simple cost-effective digital ad insertion based on PlayBox Technology AirBox, the most innovative channel-in - a-box technology in the market, providing the strength and scalability to meet the demands of today's marketing climate, and delivering a fast return on investment by offering the solution you want at your price.
Locally or remotely, AdBox can be installed at the headend and monitored and controlled via the internet. When required, it can be scheduled for many hundreds of hours of ad insertion and DPI, and a full stand-alone solution can be given, or it can be integrated into the existing workflows and systems of the content owner.
AdBox can include, in conjunction to ad insertion and DPI, graphics capabilities ranging from simple logo insertion to full CG and interactive graphic injection-using TitleBox to allow a complete and very effective local branding solution.
AdBox can be integrated into traffic systems to provide the full one-box solution including automation video server and switching.
AdBox functions by obtaining a digital trigger GPI or Cue Tone trigger to initiate a commercial break or insertion of a program Once the trigger has been provided, the scheduled ad break or program will be switched from the live feed to be played to the air. AdBox returns to live program feed after a scheduled period or after receiving a second trigger.
During predetermined or scheduled times, AdBox will only add ad breaks or programs It can also auto-fill any intervals without specified advertising or programs.
PlayBox IP Switch is an affordable UDP IP switch It uses commercial-off - the-shelf (COTS) IT hardware for single or multiple AdBox systems where multiple routing / switching inputs and/or output are needed. IP Switch can be enabled on several AdBox systems in AdBox or installed on a separate server.
Universal Matrix Controller (UMC)
PlayBox Technology Universal Matrix Controller (UMC) offers central router / matrix control which allows multiple AdBox installations to centrally control the ad insertion and DPI switching. UMC is completely integrated with AdBox and AirBox, CaptureBox and MultiBackup Manager (MBM) installations.