SHOWTV shows off with PlayBox Technology

Thursday, May 22, 2008

SHOWTV Turkey, has been on-air for nearly two years with its very demanding workflow requirements fulfilled by solutions from PlayBox Technology.
SHOWTV started broadcasting its first channel in 1994 with a tape-based workflow from its Master Control Room using Sony LMS robotic VTR systems. In 2004 it began a search for an alternative modern IT-based solution for its expanding broadcasting needs.

PlayBox Technology solutions were chosen after a thorough evaluation of many available IT-based automation systems. The main criteria for this were that the solutions offered were reliable, affordable, easily operated, supporting non-proprietary open formats, open to third-party integration and offer highly skilled local support.
The switch to an IT-based workflow was planned well in advance and included extensive testing as well as the full integration of the components used to build the ideal workflow for SHOWTV. The PlayBox Technology solutions were thoroughly tested and commissioned. After detailed testing and comprehensive training they were integrated into a streamlined fully redundant workflow and used to playout two of the new SHOWTV channels.
The fully integrated workflow includes 16 AirBox playout servers and 10 CaptureBox ingest servers all connected to a 200TB on-line archive store. The workflow also has 18 NLE suites that include Avid Media Composer, Avid Chrome, DPS Velocity, Canopus Edius SP-SDI, numerous Edius desktop editing systems and RTX-based graphics are from the MCR.
The whole system is interconnected by Nortel Enterprise Level gigabit network infrastructure with a 10Gbit/s backbone to the servers and the EKSEN Archive software suite connecting all components. The video files are played by the AirBoxes directly from the archive storage and the EKSEN Traffic Manager utility ensures there is always adequate bandwidth for the AirBox systems by controlling the other network traffic as required.
The workflow begins with ingest from VTRs or from the 26 Sony XDCAM camera systems via CaptureBox or Digital Rapids. The clips that are archive-worthy are are edited out directly on the CaptureBox systems using MPEG2 editing software. They are then transferred to archive together with metadata via the EKSEN Archive clients installed on each CaptureBox.
Operators are able to search and browse the archived video clips. They can then be played, trimmed and uploaded for playout. Most material is ingested in MPEG2 and any files in other formats are automatically transcoded to MPEG2 when marked for broadcast.Schedulers design and approve the playlists and prepare them for broadcast. The playout operators then load the playlists assigned to them from the EKSEN On-Air Client installed on each AirBox, and go on air.
PlayBox Technology is currently providing complete redundant 24/7 playout solutions for four SHOW TV channels using PlayBox solutions that are deployed in four separate Master Control Rooms in a master-and-redundant backup configuration to assure the best on-air reliability and on-air presentation for these channels. AirBox servers are deployed in redundant pairs for maximum on-air reliability and so there is always a redundant AirBox server that is shadowing the master AirBox server in case of failure.
Founded in 1994 as one of the first private TV channels in Turkey, SHOWTV is now one of the biggest national channels in Turkey. Together with DIGITURK, the largest digital platform in Turkey, and SUPERONLINE, the biggest internet service provider, they are a part of the CUKUROVA Holding. SHOWTV is a national mainstream broadcaster with mixed content including live production, news, current affairs, music and entertainment, movies and soap operas. Currently the SHOWTV channels are SHOWTV - live production, news and current affairs, music and entertainment, movies and soap operas, SHOWTURK has mixed content aimed at Turkish people living in Europe, SHOWPLUS has a high profile content channel aimed at A/B upper class viewers, SHOWMAX has mixed content aimed at female viewers.