TOPSHOP TV Russia Grows with PlayBox Technology

Tuesday, June 29, 2010

PlayBox Technology modular playout solutions allow clients to pick the solution they want at a price they want to afford. Channels with limited resources can get on-air with powerful systems at a modest cost and expand the functionality in the future as and when more functionality is required allowing the system to grow to meet new needs over the years.

Topshop TV, based in Moscow, Russia, has continually expanded its on-air broadcast requirements ever since it started broadcasting in 2006. Working with local distributor and installer SVGA, PlayBox Technology has been able to expand the station’s playout capabilities to meet the new needs at each step of the way.

Topshop TV, a part of the international Studio Moderna network, is a modern shopping channel that broadcasts 24/7 and aims to attract the widest audience of women and men of 25 and over. Its unscrambled broadcasts are via three satellites to Central and Eastern Europe as well as to the Russian Federation.
From the start the main requirements for playout were affordability, reliability and ease-of-use, which, naturally, lead to a PlayBox solution. The initial system was based on the AirBox playout server, which also includes the necessary automation. The first phase required round-the-clock broadcasting of video with multichannel embedded audio via SDI, which covered the requirement for multilingual sound tracks. The job was completed within a week.

Six months later, phase two involved installing a full backup for the AirBox server. The inclusion of system status monitoring and automatic switchover help ensure the continuity of the 24/7 service should one server be off air. At the same time Topshop TV resolved to further expand its playout capabilities by adding TitleBox on-air graphics. TitleBox integrates with the AirBox and inserts its multi-layered live animated graphics directly onto the output. AirBox is able to include running the graphics on-air directly from its automation.

Two years later, in mid 2009, phase three was initiated. The broadcast requirements changed again with two 24/7 channels to be provided from one technical base, for transmission to two telecom operators: Sinterra and Mostelcom. The video content of both channels is the same but each has its own separate graphics design, as the broadcasts are delivered to different regions. This involved integrating a second TitleBox graphics server into the system so that each channel is branded with its own ‘local’ look. At the same time new input/output boards completed with automatic bypass were installed.

SVGA is standing by for phase four!