An important message from PlayBox Technology

Monday, November 23, 2015

In light of the inaccurate information currently circulating in the marketplace, we want to take this opportunity to set the record straight and ensure that every single one of our highly valued stakeholders continues to receive the unique service offered by PlayBox Technology Limited.

PlayBox Technology Limited customers currently make up more than 30 per cent of the global playout channels market and we feel it is of paramount importance to address any misleading reports to protect those customers, as well as our long standing reputation as one of the leading operators in this space.

The reports focus on Athensa, and we feel the need to highlight that this is a spin off company, operated by four former PlayBox Technology Limited managers and employees. Athensa has a different approach to PlayBox Technology Limited and targets a separate market sector. Athensa’s customer support offering is provided by its selected partners and the company in no way represents our innovative range of next generation of PlayBox Technology Limited products.

Athensa is targeting PlayBox Technology Limited clients and dealers in an attempt to build its newly starting business. Sadly, this creates confusion in the market. In addition, the company has effectively expropriated the domain, which is the key reason PlayBox Technology Limited has switched domains and we can now be found at

You should also be aware that Athensa has been using PlayBox Technology Limited’s contact data, so you may receive further messages from the company.

As PlayBox Technology Limited, we continue to focus on bringing innovative products to market. And we are extremely proud of our new solutions, and the well-earned reputation that we have built in the market during the last 21 years. We’re sure many of you would have seen the launch of CloudAir, which was demonstrated for the first time at this year’s IBC. This is the brand new PlayBox Technology Limited virtual solution that forms part of our exclusive, future offering to customers. CloudAir is the start of a true cloud playout revolution, it has sparked a great deal of interest from some of the biggest broadcasters in the industry, and has already been deployed by a global telecommunications facilities provider.

We have the experience and expertise to fully comprehend the issues and challenges that face the industry and our customers choose us because of our unique innovation born from a dedicated and dynamic R&D team, and the invaluable support and services we offer. We are a company that delivers the necessary 24/7 global support that is so important to customers operating in this sector, whether email, phone and Live Chat, our product and technical experts are always on hand.

PlayBox Technology has retained over 90% of the R&D and support teams that developed and support the PlayBox Technology legacy products, as well as the entire CloudAir platform team, ensuring our customers will receive continuity of this service and support.

The success of PlayBox Technology Limited is down to a combination of all of these factors – from our solutions and our dedicated R&D centre in Bulgaria, to our steadfast focus on innovation and our strong leadership team.

PlayBox Technology founders, Don Ash, President, and Pavlin Rahnev, CEO, have a combined 50 years of experience in the broadcast industry and are responsible for guiding the company forward into its next chapter. We have also announced a number of key board appointments - with Philip Neighbour, COO; Ananth Sam, Director Solution Sales; and Ben Gunkel, Chief Commercial Officer, all playing critical roles that will ensure the future success of PlayBox Technology.

These are very exciting times for PlayBox Technology Limited. We have entered the age of the cloud and have revealed our pioneering CloudAir solutions, and we will, of course, maintain a strong focus on leading the Channel-in-a-Box market.

We would also like to take this opportunity to say thank you to the hundreds of people that have called, emailed or sent messages on social media to wish us success for the future.

We very much look forward to continuing our working relationship, and supporting you and your business in any way we can. In the meantime, if you have any questions please do not hesitate to get in touch, and you can keep up to date with our company news via our newly revamped website


Kind regards,