CloudAir Universal Playout and Streaming Platform

Tuesday, October 27, 2015

PlayBox Technology, the world’s premier television-channel-in-a-box brand with over 16,500 playout and branding channels, announces a major addition to its product range. CloudAir streamlines workflows to deliver television from the cloud. It can dramatically lower the capital expenditure cost of running established and start-up television channels. CloudAir will form the basis of a technology demonstration at the impending 2015 International Broadcasting Convention in Amsterdam.

The CloudAir platform is one of the most exciting new developments in broadcasting since the transition from tape-based to file-based content management and playout,” says Don Ash, PlayBox Technology Managing Partner and Director, Sales. “This is a real game-changer with the potential to empower literally thousands of new programme streams, quickly, easily and very affordably.

“Available either on a standard licensing or SaaS (software-as-a-service) basis, CloudAir will offer broadcasters and content owners unsurpassed freedom in the style and scale of their operation and in the way they want to fund their business. It is designed for start-up ventures, established television channels and anyone who wants to deliver content, from a single event to a 24/7 television channel.

“CloudAir is a unified workflow environment based on an extremely powerful set of software centric modules. It will provide all the features PlayBox Technology customers appreciate plus unsurpassed flexibility in format handling and transcoding. Our software development resources enable us to support practically any standard in today’s fast-evolving world, whether for terrestrial, satellite or online viewing, live, near-live or catch-up. The PlayBox Technology team understands the specific needs of broadcasters and can respond rapidly to issues such as new encoding protocols and transmission standards.

“CloudAir can be tailored to provide exactly the capabilities customers require for their current activities. Our range of modules embraces ingest, source transcoding, quality control, media asset management, production, post-production, subtitling, scheduling, playout and transmission. CloudAir can be operated in fully automated mode with the option of making schedule alterations or live inserts at any time in response to late-breaking news.

“All CloudAir modules are controlled via an elegant new unified interface which can be learnt quickly, is easy to operate and can be used locally or remotely via a standard HTML web browser. Each element of the control interface provides the information an operator needs to process the task in hand, including the freedom to decide the order in which these processes are performed. Automated alerts warn if any element of a schedule requires additional attention before being transmitted.

“Whether you are a broadcaster, playout company manager, telco executive or simply a creative individual with a bright idea for a new television channel, come and see the CloudAir technology demonstrations on the PlayBox Technology stand 8.B70. We are making broadcasting a whole lot easier.”