PlayBox Technology promotes One Seamless Workflow at Open Day in Jakarta

Tuesday, June 3, 2014

One Seamless Workflow was the theme of a PlayBox Technology Open Day on May 13th 2014 in Jakarta. Held at The Sultan Hotel & Residence, the event attracted about 60 visitors including representatives from Indonesian broadcast networks, production companies, content owners, government organisations and faith-based groups.

The Session 1 presentation centred on the integration of the latest CaptureBox PRO, multichannel HD/SD ingest server, with Masstech's comprehensive media asset manager and content archive followed by the world's number one integrated automation, character generation and playout solution from PlayBox Technology.  

“This combination creates a single seamless system of unprecedented power and versatility, replacing time-consuming repetitive media management tasks with automated, configurable workflows that support critical operations such as ingest, archiving, production, management, traffic, master control, compliance and distribution,” explained Brad Redwood, Director of Business Development, Masstech.

This was followed in turn by product demonstrations showing the new AirBox [playout?] engine (which incorporates GPU-enhanced graphics mixing, allowing smooth video rotation and depth-order layering effects) as well as channel branding with TitleBox – a complete solution for single or multi channel distribution.

After a Q&A session and lunch, the afternoon began with a summary of the new PlayBox Technology solutions and the directions roadmap introduced at March NAB 2014, including the latest ProductionAirBox studio multi channel production player and the latest web-based products for scheduling, monitoring and social media platform integration.

Specific attention was paid to the benefits of a unique and seamless workflow approach over traditional automation systems involving the use of multiple servers and associated equipment. Iulian Ionescu, Regional Sales Director, PlayBox Technology, Asia Pacific, said: “With channel-in-a-box, we can easily scale down to a minimum size of equipment while still achieving important functions such as playout, channel branding, open and closed captioning playout, content management, and live video input, at a fraction of the price.”
“PlayBox Technology has had a local sales team and two support engineer at our office in Jakarta since last year, so we are getting nearer to our clients and able to provide the best pre and post sales service ,” added Stefanus Tandra, Sales Manager of Indonesia PlayBox branch.
The Open Day concluded with an opportunity for guests to experience hands-on just how easy the individual and integrated solutions are to work with.