PlayBox Technology Gears Up for Ongoing Success with Major Board Promotions

Wednesday, November 4, 2015

Hatfield, Hertfordshire, UK, October 21, 2015: Following the recent changes and technology spin off that sees the exclusive CloudAir IP purchase, PlayBox Technology Limited announces some major board promotions designed to maintain its position as the world leader in cost-effective television playout solutions and to show its further commitment to customers and the broadcast industry with the imminent launch of CloudAir.

Don Ash becomes President, Pavlin Rahnev Chief Executive Officer, Phillip Neighbour Chief Operating Officer, Ananth Sam Director Solution Sales & Customer Care, and Ben Gunkel Chief Commercial Officer.

Don Ash, with over 30 years of broadcast experience and a founder of PlayBox Technology, steps up to help guide the company forward in its next step into the cloud while maintaining its lead in the Channel-in-a-Box market.

Pavlin Rahnev, also a founder of PlayBox Technology, has 18 years of broadcast experience in the market and in promoting PlayBox Technology products. He steps up to guide the development of existing PlayBox Technology products as well as the future cloud platform.

Phillip Neighbour joined PlayBox Technology UK Ltd. nearly two years ago after a distinguished career with Philips Digital Video Systems, Thomson Broadcast and Grass Valley, latterly as Managing Director.

Ananth Sam joined PlayBox Technology UK Ltd. at the very beginning in 2006 as Support Manager and has become pivotal in all system projects, installed with a flair for delivering what the client really wants, complete with training and support.

Ben Gunkel joined PlayBox Technology UK Ltd. in 2008 as Sales Manager, crafting a team which has expanded sales into a multi-million pound profitable business.

"PlayBox Technology's success is built on the experience, skill, energy and sustained commitment of its entire team," Don Ash comments. "Their achievement in the server-based sector has been nothing short of astounding. With more than 16,000 playout and branding channels powered by our PlayBox Technology range of products, we now have an over 30 per cent share of the total worldwide playout channel market and a far higher proportion of the Channel-in-a-Box sector. Development of the current PlayBox Technology product family remains a dominant feature of the board's strategy, both now and in the long term.

"Our new CloudAir platform builds on that experience and enables us to offer an even wider range of solutions. CloudAir attracted huge interest at the 2015 International Broadcasting Convention in September and was one of the most successful pre-launch campaigns in the company's history. CloudAir has already been selected by a global provider of telecommunications facilities to support its new virtualised broadcast playout service. Established broadcasters in major European countries, the Middle and Far East are also very excited by CloudAir's potential, not least its ability to power fast-startup dedicated OTT channels.

"A vital ingredient of our success has been the 24/7 support which we offer within our service strategy. TV is in many cases 24/7 and our support is there 24 hours a day, seven days a week to help many clients when they most need it.

"A key strength shared across our team is the ability to anticipate and support new business demands before they go critical. Higher resolution, high dynamic range, open connectivity, we can embrace it. I must of course extend the boards warmest thanks to our great base of loyal customers who have enabled PlayBox Technology to power the CIAB revolution. We will, of course, keep them and the broadcast industry fully posted for our technology development and future expansion plans."

Based at Brookmans Park Teleport on the northern perimeter of London, PlayBox Technology ( is an international communications and information-technology company serving the broadcast and corporate sectors in more than 120 countries. It is dedicated to the research, design, development and provision of the best products, systems, solutions and services. Over 17,000 TV and branding channels are powered by PlayBox Technology, broadcast solutions. Users include national and international broadcasters, start-up TV channels, webcasters, DVB (IP/ASI) TV channels, interactive TV and music channels, film channels, remote TV channels and disaster recovery channels.